Responsibilities

• Own the communications workflow for all class launches in partnership with our external agency: creative ideation, press strategy, drafting press materials, supporting instructor calls, and coordinating instructor interviews to secure earned media coverage across traditional press, podcasts, creator platforms, and newsletters/Substacks
• Support the company’s thought leadership efforts: secure speaking engagements and media placements including features, interviews, and podcast appearances
• Drive ongoing proactive press outreach: holiday gift guides, promotional campaigns, and real-time trendjacking to insert MasterClass offerings into timely conversations
• Leverage AI tools (e.g., ChatGPT, Claude) to drive efficiency: drafting press materials, generating first-pass content, and streamlining

Requirements

• Proven experience in communications/PR with demonstrated results securing earned media coverage
• Strong operator with a track record of building reliable, repeatable processes in fast-paced environments
• Proficient in using AI tools (e.g., ChatGPT, Claude, or similar) to accelerate content creation, research, and communications workflows
• Exceptional writer with experience drafting press releases, internal communications, and executive-facing materials
• Confident cross-functional collaborator who can work effectively with legal, marketing, creative, and instructor teams
• Highly organized with sharp attention to detail and strong judgment on how to prioritize across competing deadlines
• Comfortable owning Slack channels, project management tools (e.g., Asana), and asset management platforms
• This is a 5-month assignment and hourly role ($70–$74/hr)