Communications Manager

Charlotte, NC (Hybrid)

$97K/yr – $107K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and execute external and internal communications programs to raise Discovery Education's profile, coordinating media relations, executive visibility, and partner storytelling across education-focused outlets.

  • Develop and pitch storylines and messaging aligned to education and partnerships
  • Leverage AI tools to accelerate research and drafting
  • Collaborate with cross-functional teams to manage announcements and milestones

Job Description

Responsibilities

  • Support proactive media relations, including developing newsworthy storylines, pitching education, business, and trade press, building media relationships, managing reactive requests, and securing high-quality earned coverage.
  • Develop external messaging that clearly communicates Discovery Education’s value, leadership, and innovation.
  • Draft, edit, and publish press releases, media statements, bylines, op-eds, talking points, FAQs, and briefing materials.
  • Work cross-functionally to manage communications for corporate announcements, including product launches, partnerships, research releases, and organizational milestones.
  • Build and maintain media lists for ongoing relationship development and unique news or story opportunities.
  • Partner with Advocacy, Content Marketing, and Growth to identify and develop partner impact stories, securing earned coverage leveraging partner voices in priority outlets and regions.
  • Coordinate partner communications, ensuring consistent storytelling across collaborations with corporate partners, supporting both programmatic impact and corporate storytelling objectives.
  • Leverage AI tools to enhance communications workflows, including drafting first-pass content, analyzing message performance, and accelerating research for communications initiatives.
  • Monitor industry coverage and track communications KPIs, keeping pace with changing success measures based on shifting influence models and AI tools.
  • Amplify Discovery Education’s thought leadership platform through earned media stories in priority areas such as instructional innovation and career readiness.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field required
  • 5+ years of communications, PR, journalism, or related experience, ideally in K–12, EdTech, technology, or mission-driven organizations
  • Proven experience developing and executing external and internal communications plans with measurable business impact
  • Proficiency with communications metrics and media monitoring tools (e.g., Meltwater, Cision, MuckRack or similar)
  • Exceptional writing and communication skills
  • Strong cross-functional partnership skills; experience coordinating inputs, aligning stakeholders, and delivering communications on deadline
  • Experience applying data (media monitoring, engagement metrics, qualitative feedback) to refine messaging and prioritize opportunities
  • Comfort using communications tools, including AI-enabled tools, to accelerate research and first drafts—paired with strong judgment, fact-checking, and brand standards
  • Demonstrated ability to deliver measurable communications outcomes (earned coverage, engagement, awareness) and adjust approach based on results
  • Experience tailoring messages to key audiences (educators, district leaders, partners, and employees) and anticipating questions to improve clarity and resonance

Benefits

  • This opportunity is perfect for people interested in joining a high-performing, collaborative team, who enjoy a dynamic industry, and are excited about high-impact, project-based work.
  • Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
  • Career Development Ownership - Be the driver of your success!
  • Continuing Education AND Tuition Reimbursement Programs
  • Mentorship program and collaboration with veteran leaders
  • Constant opportunities for cross-functional training and skill building
  • Uncapped career growth
  • Team Member Wellness – When you feel great, you do great work!
  • Leave for life’s moments including 7 recognized holidays
  • Take PTO without the vacation guilt

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