Responsibilities

• Lead strategic thinking regarding messaging and content development across Marketing channels including blog, social media, e-mail, and patient-facing communications
• Develop and maintain editorial calendars aligned to organizational priorities, seasonal initiatives, and patient acquisition opportunities
• Partner with Digital Marketing to identify opportunities for content creation based on patient trends, search behavior, campaign performance, and SEO needs
• Oversee the development of blog content, e-mail copy, patient education materials, and social content utilizing AI-enabled content generation tools as appropriate
• Manage and monitor organic social media presence across Axia Women’s Health brands and channels
• Collaborate with freelance creative resources to develop content assets and creative materials as required
• Support website copy updates and messaging enhancements in partnership with Digital Marketing
• Manage and execute internal communications initiatives including organizational newsletters, leadership messaging, town hall support, talking points, and other employee-facing communications
• Help streamline and modernize internal communications practices to improve organizational effectiveness and reduce unnecessary communication burden
• Partner with cross-functional stakeholders to ensure communication alignment across key initiatives and announcements

Requirements

• Degree in Marketing, Communications, Journalism, Public Relations, or related field
• Minimum of 5 years relevant job experience
• Experience supporting content strategy, communications, or social media management required
• Healthcare or multi-location consumer services experience preferred

Preferred

• Familiarity with AI-enabled content generation platforms and workflows
• Experience managing external vendors or freelance resources preferred

Benefits

• Full-time benefit-eligibility beginning the first of the month after starting with choice of multiple medical insurance plans.
• Additional insurance options including dental, vision, supplemental life insurance, FSA, HSA w/ employer contribution, identity theft, long term care, pet insurance and more!
• 401(k) company match after 1 year
• Generous PTO offering with additional time off for volunteering
• Axia-paid life insurance, short-term and long-term disability
• Free counseling for colleagues and family members, including parents and parents-in-law
• Access to discount on Hotels, Theme Parks, Gym Memberships, and more through the Great Works Perks Program