Responsibilities

Narrative Strategy & Messaging

• Translate complex operational and clinical work into compelling, human-centered narratives that resonate with families, schools, funders, policymakers, and prospective employees.
• Develop messaging frameworks, talking points, and narrative guides to ensure consistency across departments and channels.
• Identify gaps in positioning and proactively shape external narratives before others define them for us.

Public Relations

• Manage media relations, including drafting press releases, pitching stories, and responding to inquiries.
• Build and maintain relationships with journalists and outlets across Aspire's five-state footprint, with particular attention to Connecticut, Massachusetts, New Hampshire, Vermont, and Maryland markets.
• Identify and develop opportunities for thought leadership through PR channels.
• Prepare designated Aspire spokespeople for media interviews with talking points and messaging guidance to ensure consistent, on-brand representation.

External Visibility & Thought Leadership

• Support the positioning of Aspire leaders for interviews, panels, speaking engagements, and award opportunities.
• Draft op-eds, bylines, and award submissions that elevate Aspire's reputation in human services, behavioral health, and education.
• Monitor emerging industry conversations and proactively identify opportunities to insert Aspire's perspective.
• Collaborate with the marketing team to amplify external visibility through digital and content channels.

Leadership Messaging & Internal Communications Support

• Draft and refine leadership messages, all-staff updates, and executive talking points that reflect Aspire's voice and values.
• Support change communication planning in partnership with senior leadership and People & Culture, ensuring messaging maintains trust and transparency during periods of organizational transition.
• Serve as a communications resource for cross-functional initiatives that require consistent, well-timed messaging across audiences.
• Cultivate a positive and productive workplace atmosphere to enhance team morale and productivity.
• Participate in and complete training sessions as delegated by management to enhance skills and knowledge relevant to the role.”