Responsibilities

• Lead the development and implementation of proactive PR strategies to position Amazon Ads as an industry thought leader and trusted partner
• Manage reactive communications and crisis response for issues impacting Amazon Ads' reputation
• Build and maintain relationships with top-tier advertising, marketing, and business media outlets and reporters
• Create compelling narratives around Amazon Ads' business strategy, product innovations, and customer success stories
• Collaborate with executive leadership to develop authentic positioning and messaging
• Partner with internal teams including Product PR, Corporate Communications, Policy, Legal, and Marketing to ensure consistent messaging across all external touchpoints
• Prepare executives for media interviews, speaking opportunities, and industry events
• Monitor industry trends, competitive landscape, and public sentiment to identify reputation opportunities and risks
• Measure and report on the effectiveness of reputation management strategies

Requirements

• 7+ years of recent professional communications or public relations experience
• Bachelor's degree
• Proven track record managing proactive and reactive communications for a global business
• Strong media relationships with relevant business and trade publications
• Demonstrated ability to develop strategic communications plans that drive business results

Preferred

• Understanding of programmatic advertising, retail media, and the broader digital advertising environment
• Track record of translating complex technical concepts into compelling narratives

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers.
• If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.