Sazerac Company

Communications Leader - Americas

Louisville, KY (Remote)

$140K/yr – $180K/yrSenior Level10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the regional PR engine for US and LATAM, aligning media, influencers, and events to earn coverage and elevate brand in key markets.

  • Lead cross-functional, integrated PR campaigns and influencer programs with a team of ~4 across the US and LATAM.
  • Build media and partner relationships, create compelling materials, and drive multi-channel activations and events.
  • Oversee travel up to 25% to execute and nurture PR opportunities and partnerships.

Job Description

Responsibilities
  • Obsessively track current events and be deeply embedded into the cultural zeitgeist by keeping pace with the ever-changing news cycle and thinking outside the box to identify opportunities that insert our brands into relevant conversations
  • Manage PR and influencer campaigns across the USA and LATAM with minimal oversight
  • Manage internal team of PR experts (~4) across the USA and LATAM, including assigning and managing workload
  • Build and manage relationships with media, influencers, agencies, and industry partners while creating compelling PR materials that generate earned media coverage and brand visibility.
  • Lead the development and execution of integrated PR campaigns, influencer programs, special events, and creative brand activations, partnering cross-functionally to bring innovative ideas to market.
  • Travel up to 25% of the time as part of the role
Requirements
  • Undergraduate degree
  • 10 or more years of relevant experience
  • Proficiency with pr tools such as: muckrack, meltwater, etc. and MS Office products
  • Strong ability to manage multiple priorities simultaneously while maintaining organization and attention to detail.
  • Effective communicator and collaborative team player, capable of building relationships and influencing stakeholders at all levels of the organization while maintaining a professional presence.
Preferred
  • Agency and/or spirits experience
  • Bilingual skills in English/Spanish
Benefits
  • Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type.