Communications Leader - Americas at Sazerac Company | Louisville, KY | $140K/yr – $180K/yr

Sazerac Company

Communications Leader - Americas

Louisville, KY (Remote)

$140K/yr – $180K/yrSenior Level10+ years expFull time

Posted 3 months ago

Own the regional PR engine for US and LATAM, aligning media, influencers, and events to earn coverage and elevate brand in key markets.

Lead cross-functional, integrated PR campaigns and influencer programs with a team of ~4 across the US and LATAM.
Build media and partner relationships, create compelling materials, and drive multi-channel activations and events.
Oversee travel up to 25% to execute and nurture PR opportunities and partnerships.

Responsibilities

Obsessively track current events and be deeply embedded into the cultural zeitgeist by keeping pace with the ever-changing news cycle and thinking outside the box to identify opportunities that insert our brands into relevant conversations
Manage PR and influencer campaigns across the USA and LATAM with minimal oversight
Manage internal team of PR experts (~4) across the USA and LATAM, including assigning and managing workload
Build and manage relationships with media, influencers, agencies, and industry partners while creating compelling PR materials that generate earned media coverage and brand visibility.
Lead the development and execution of integrated PR campaigns, influencer programs, special events, and creative brand activations, partnering cross-functionally to bring innovative ideas to market.
Travel up to 25% of the time as part of the role

Requirements

Undergraduate degree
10 or more years of relevant experience
Proficiency with pr tools such as: muckrack, meltwater, etc. and MS Office products
Strong ability to manage multiple priorities simultaneously while maintaining organization and attention to detail.
Effective communicator and collaborative team player, capable of building relationships and influencing stakeholders at all levels of the organization while maintaining a professional presence.

Preferred

Benefits

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type.