Responsibilities

• Manage day-to-day CRM operations, including lead management, inquiry routing, forms, audience lists, communication workflows, data hygiene, and related administrative functions.
• Maintain and optimize CRM forms, automations, and audience segmentation to support enrollment communications and operational efficiency.
• Manage Minerva University's institutional profiles across external platforms such as College Board, Niche, and other higher education directories, ensuring information remains accurate, current, and aligned with institutional messaging.
• Coordinate updates and communications with external profile partners and vendors to support recruitment, visibility, and institutional marketing initiatives.
• Execute communications plans supporting Minerva University’s enrollment, institutional, and internal communications priorities.
• Partner with Enrollment to produce targeted email campaigns for prospective students and families throughout the recruitment and enrollment journey.
• Manage the editorial calendar and content production process for institutional newsletters, and other recurring communications.
• Write, edit, and publish content that translates Minerva’s programs, ideas, and institutional priorities into clear and engaging narratives.
• Help coordinate recurring internal communications that keep faculty and staff informed and connected across Minerva’s globally distributed organization.
• Work with colleagues across the university to gather information, identify stories, coordinate reviews, and secure necessary approvals.

Requirements

• Bachelor’s degree in communications, marketing, journalism, English, or a related field, or an equivalent combination of education and professional experience.
• At least five years of experience in communications, marketing, content strategy, or a related field, preferably within higher education or a mission-driven organization.
• Exceptional writing, editing, and storytelling skills, with the ability to translate complex ideas into clear, accessible, and engaging content for different audiences.
• Demonstrated experience developing and executing email campaigns, including audience segmentation, testing, quality assurance, deployment, and performance analysis.
• Experience managing CRM systems, including communications workflows, lead management, forms, audience segmentation, list management, and concurrent campaigns involving multiple stakeholders and deadlines.
• Experience with enrollment communications, long-form content, newsletters, and institutional storytelling strongly preferred.
• Strong analytical skills and experience using email and content performance data to identify insights and improve engagement.
• Familiarity with SEO best practices and emerging approaches to optimizing content for AI-driven search and discoverability.
• Experience publishing and maintaining content through a content management system.
• Excellent attention to detail, including the ability to maintain accuracy, consistency, and quality across high-volume communications.