Communications and Digital Engagement Specialist

Boulder, CO (Unknown)

$25/hr – $28/hrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive communications, digital content, and brand stewardship for a nonprofit animal welfare partner, coordinating media and campaigns to grow engagement and ROI.

  • Own marketing, PR campaigns, and design assets, including flyers and community events.
  • Must-have: Experience with email, social media, and website analytics.
  • Standout: Brand stewardship across design, web content, and social media with cross-department collaboration.

Job Description

Responsibilities

  • Marketing, Communications, and Public Relations Lead the execution and production of communications and promotional campaigns for programs and departments including but not limited to using desktop publishing design and layout to create flyers, graphics, signage, fundraising appeals, and community events.
  • Track return on investment (ROI) of communication campaign efforts to better inform future campaigns.
  • Assist with drafting and distribution of press releases, media alerts and pitches to local and regional media partners and outlets.
  • Assist with coordination of on-site media visits and interviews.
  • Digital Engagement Develop, maintain, and evaluate webpage content that effectively communicates HSBV services and animal welfare messages to reach the appropriate target audiences.
  • Offer recommendations to email, web and social media content strategy, including Search Engine Optimization (SEO).
  • Assist other departments in identifying and determining their respective website and social media content, design, and communication needs.
  • Provide current and timely updates to social media platforms and appropriate webpages.
  • Post social media content to drive engagement and HSBV support.
  • Track and report on email, website and social media analytics (via Mailchimp, Google Analytics, Meta Business Suite, and other tools).

Requirements

  • Education/Experience At least one year of experience in communications, digital content curation, public relations, or related fields. Experience with animal welfare or nonprofit preferred.
  • Communications degree or applicable certification(s) preferred.
  • Thorough understanding of email, social media and website metrics, and algorithms.
  • Experience distilling complex information into clear, concise, and compelling messages for various audiences.
  • Knowledge, Skills, and Abilities Knowledge of mass communication strategies and best practices.
  • Knowledge of, or interest in, learning about animal welfare topics, and commitment to HSBV’s mission.
  • Working knowledge of search engine optimization (SEO) practices and HTML preferred.
  • Excellent written and oral communication skills (familiarity with Associated Press Stylebook, is a plus).
  • Meticulous with attention to accuracy. Copy-editing experience preferred.
  • Strong organizational skills and ability to prioritize workload and manage multiple projects to meet competing and tight deadlines.

Preferred

  • Experience with animal welfare or nonprofit preferred.
  • Communications degree or applicable certification(s) preferred.
  • Experience with Mailchimp or similar CRM platform, preferred.

Benefits

  • Paid time off
  • Medical, dental, and vision insurance
  • Employer paid life and long-term disability insurance
  • Flexible spending accounts and health savings account options
  • Retirement plan with employer matching
  • Accident insurance and employee assistance program (EAP)
  • Discounts on adoptions, pet food, pet supplies, veterinary care, and training services
  • Complimentary pet boarding
  • Participation in the Colorado Paid Family and Medical Insurance (FAMLI) program
Humane Society of Boulder Valley logo

Humane Society of Boulder Valley

It is the mission of the Humane Society of Boulder Valley to protect and enhance the lives of companion animals by promoting healthy relationships between pets and people. We were founded more than a century ago in 1902, yet this mission holds true today as we counter animal neglect and cruelty and partner with other animal welfare organizations, sharing our mutual mission of saving more animals' lives.We provide shelter and care to more than 9,000 animals each year, with 91 percent of these animals being successfully adopted or reunited with their guardians. Our success rates are enhanced by our behavior modification program, which helps shelter dogs and cats overcome behavior problems, and our foster program, which makes it possible for us to help more animals by providing individualized care to those with special needs. Along with our shelter, foster program and adoption services, the Humane Society of Boulder Valley operates a full-service veterinary clinic, the Sonnyside Retail Store and a Thrift and Gift Shop . Our reward-based, positive reinforcement training and behavioral courses touch the lives of more than 4,000 clients each year. All of these services are open to the public.The Humane Society of Boulder Valley is a private, nonprofit organization that relies on donations from our generous supporters. We are not operated or funded by any national humane groups or governmental agencies and must rely on contributions to bring our services to the community.

Founded in 1902
Boulder, Colorado, USA
85 employees

Traffic Signals

Monthly Visitors
46.9K
Traffic Source Mix
Search
55.4%
Direct
38.9%
Referral
3.6%
Social
1.2%
Paid
0.8%

Headcount Trend

Current headcount: ~85

Marketing Team

Median Career Experience
17 years
Median Tenure
5.6 years