Responsibilities

• Develops a strategic communication plan for the district.
• Develop a crisis communication artifacts and templates for the district.
• Provide high-quality communications and marketing that effectively promotes the Lee County School System (District) and its services.
• Provides training for district staff related to effective communications and marketing.
• Provides leadership in media relations and crisis communications as directed.
• Plans and coordinates development of public engagement plans and public information materials in such a way that shapes public opinion and helps the community understand all that is offered throughout the District.
• Attends school board meetings and other district-wide events to promote and plan communication strategy.
• Leads the communications team for the school district.
• Works collaboratively with school and program leaders to enhance positive communications.
• In addition to traditional media, oversees websites, social media, videography and internal communication. Researches and implements new formats and media to engage internal and external audiences.
• Knowledgeable regarding social media platforms, including websites, Facebook, X, Instagram, and YouTube.
• Additional Duties - Performs other tasks as assigned by the Superintendent or designee.

Requirements

• Four-year degree in Communications, Public Relations, Journalism, Marketing, or closely related field required.
• Five (5) years of progressive communications or public relations experience.
• Any equivalent combination of education, training, and experience that provides the requisite knowledge, skills, and abilities.

Preferred

• Master's Degree in related field preferred.
• Previous experience with public schools preferred.