Responsibilities

• Content Creation: Generate ideas for and write accurate, engaging news and feature stories that support the units' priorities and college's brand.
• Content Creation: Create website content that is accurate, concise, on-brand, and audience-focused.
• Content Creation: Create and edit content for print and digital communications channels, such as newsletters and social media.
• Content Creation: Pitch story ideas to the college and university communications teams.
• Content Creation: Apply the college's brand and style guidelines to all content.
• Content Creation: Maintain and update relevant statistics and pride points.
• Planning and Evaluation: Work closely with leadership of the Office of Marketing and Communications to develop and implement strategic communications plans to address the goals, priorities, and key audiences of both the Student Academic Affairs Office and LAS data science programs.
• Planning and Evaluation: Create project briefs and use other collaboration tools to define the goals and scope of projects and ensure that effective deliverables are produced.
• Planning and Evaluation: Analyze and report on performance of communications tactics.
• Marketing: Work closely with the college’s social media manager to create content for channels with significant current student audiences, including Instagram and TikTok.
• Marketing: Serve as a brand steward by proactively reviewing and advising on materials produced across the units, ensuring alignment with college voice and visual identity.
• Marketing: Identify students with compelling stories that the college MarCom team can feature in blog posts, videos, and social media content that align with student recruitment goals.
• Marketing: Ensure student recruitment messaging within the units aligns with the college’s marketing strategy, brand standards, and campaigns.
• Marketing: Oversee timely review of marketing content by unit stakeholders and provide feedback on marketing projects as requested.
• Collaboration and Communication: Build and maintain strong relationships with units’ leadership, staff, faculty, and students.
• Collaboration and Communication: Work collaboratively with marketing and communications colleagues.

Requirements

• Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
• One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.

Nice-to-have

• Demonstrated experience supporting student engagement, services, and/or programming within a higher education setting.
• Ability to communicate effectively with others.
• Excellent interpersonal skills.
• Ability to interact with a broad array of internal and external constituents.
• Commitment to creating an inclusive environment.
• Ability to think creatively and collaboratively.
• Strong organizational skills.
• Ability to be self-motivated, work independently, and prioritize tasks.
• Strong decision-making skills and judgment.
• Ability to work under tight deadlines while balancing multiple projects.
• Ability to maintain high standards of integrity and accuracy while presenting information in an engaging and informative way.
• Demonstrated ability to write content, such as news and feature stories, press releases, or advertising or marketing copy.

Benefits

• The university offers a highly competitive benefits package designed to support your well-being, growth, and financial security.
• This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.