Communications and Content Manager at First 5 Sonoma County | Santa Rosa, CA | $87K/yr – $104K/yr

First 5 Sonoma County

Communications and Content Manager

Santa Rosa, CA (Hybrid)

$87K/yr – $104K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated public affairs for a county early childhood organization by coordinating communications, media relations, and multimedia storytelling.

Must-have: 5+ years designing and executing marketing and communications strategies across multiple social media accounts.
Standout: Strong network with local nonprofits, businesses, and elected officials for public PR goals.
Standout: Experience producing engaging multimedia content and stories across channels.

Job Description

Responsibilities

Collaborate with agency Executive and program teams to develop and implement a broad range of agency communication strategies.
Develop and execute an annual communications plan, including brand collateral and coordinated outreach across platforms.
Build and maintain strong relationships with local media outlets; draft and pitch Letters to the Editor, op-eds, and media stories.
Manage all aspects of agency’s social media presence (Facebook, Instagram, LinkedIn), including planning, content creation, posting, and engagement.
Create public relations and marketing materials such as flyers, press releases, and newsletters aligned with agency brand guidelines.
Develop creative multimedia content including short-form video, photography, graphics, and digital storytelling that highlight the impact of agency’s work.
Capture stories from families, partners, and community events to create compelling narrative content across social media, newsletters, and the website.
Translate complex policy and program information into engaging, accessible content for diverse audiences.
Identify and pursue storytelling opportunities that elevate voices of families and demonstrate the impact of local investments in early childhood.
Maintain agency website with current, engaging content in collaboration with staff.

Requirements

5+ years designing and executing marketing and communications strategies, including managing multiple social media accounts.
5+ years building and maintaining relationships with local nonprofits, businesses and/or elected officials to achieve public relations goals.
Bachelor's degree or equivalent preferred in communications, marketing, journalism, early childhood, social science, education, health, public policy, public administration, public relations or related discipline.
Knowledge of local early childhood landscape and children’s issues.
Ability to create engaging digital content that builds community awareness and public support for early childhood initiatives.
Excellent written and oral communication skills with demonstrated ability to develop and deliver reports, recommendations, and presentations.
Proficiency with Meta Business Suite and Instagram/Facebook features including posting static content, Story content and Reels; in-app video editing, captioning, alternative text, comment moderation and analytics suite, tagging, and proper use of text in content to increase searchability.
Ability to work with diverse constituencies; mission-driven and self-directed.
Knowledge of or ability to learn the full range of programs, services, policies and issues that impact young children (e.g. early childhood education, health and development; family support and well-being).
Skills to monitor and manage contractors and vendors, and developing scopes of work.

Preferred

Bilingual English/Spanish preferred
Preferred knowledge: Program development and planning methodologies.

First 5 Sonoma County

First 5 Sonoma County promotes the healthy development of all Sonoma County children from the prenatal stage through age five through support, education and advocacy.

Santa Rosa, California, USA

15 employees (1 in marketing)

first5sonomacounty.org