Responsibilities Lead the strategy and execution of integrated communications across owned channels — including internet, intranet, social media, streaming video, newsroom, broadcast and executive and employee platforms; evaluate and recommend new channels, platforms and capabilities (including AI-enabled tools) to improve audience engagement and advance business and reputation priorities Translate complex business strategies and priorities into clear, engaging digital content for internal and external audiences. Serve as a trusted advisor to leaders and internal clients on integrated content strategy and editorial planning, messaging, channel selection and audience engagement; influence cross-functional teams — including IT, Legal, HR, Investor Relations, brand and business units — to deliver results through collaboration rather than formal authority Lead measurement and reporting for integrated content work; define program KPIs, analyze internet and intranet analytics, audience research, social listening and performance data, and translate insights into recommendations that improve content, channel performance and audience experience Apply digital communications standards and policies — including the Social Computing Policy, brand guidelines and editorial guidelines, accessibility, content lifecycle and security, legal and regulatory considerations — across internal and external communications; recommend updates as needs evolve, and collaborate with Legal, IT, Security and Compliance on emerging risk and best practices Lead matrixed project teams, coach team members on craft, strategy and channel approach, model high-quality standards and lead through collaboration across all teams.