Responsibilities

• Build and manage campaigns, lists, and workflows in HubSpot
• Write B2B messaging for referral partners and business audiences
• Repurpose our existing blog content into B2B email and nurture streams
• Write internal communications for staff and caregivers
• Write consumer-facing content for patients and families across our brands
• Develop direct mail campaigns from concept through production
• Write and manage SMS campaigns
• Use Claude and other AI tools to build content plans and draft content
• Keep messaging consistent with each brand's voice and guidelines
• Track campaign performance and report on results

Requirements

• Bachelor's degree, or equivalent experience
• 1 to 3 years of experience in marketing, communications, or a related field, or a recent graduate with strong writing samples
• Excellent writing skills. You should be able to shift tone across audiences, from a referral partner email to a caregiver text message
• Comfort using AI tools like Claude for content planning and drafting
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and deadlines at once
• Basic design skills, with working knowledge of Canva, Adobe Creative Suite, or similar tools, to build and format email headers, footers, and graphics

Preferred

• Prior experience with a marketing automation platform such as HubSpot, Marketo, or similar
• Experience with direct mail or SMS marketing
• Interest in healthcare, home care, or Medicare