Responsibilities

• The Dedicated Communications Account Manager role manages the promotional strategy, marketing and communications development for a large national Plan Sponsor.
• This includes working closely with the Account Executives and client to develop an annual promotional strategy that aligns with the client’s specific population, needs and desires, as well as integrate with their overall communications strategy.
• Additionally, this person identifies all the unique channels each client has for communications opportunities to include in the promotional plan.
• They also connect with other contacts from the Plan Sponsor such as resource group contacts and Wellness Champions to develop a cohesive and collaborated release process and ensure the content is reaching all employees.
• They meet with client vendor contacts and other medical leads to learn more about programs and services available to the client’s population and ensures there is a robust communications strategy around the mental well-being communications.
• This person will help to write and develop content specific to the client's needs, which includes clinical topics, such as depression, anxiety, stress, substance use, suicide, mental health awareness, diversity, and more.
• Duties include, but are not limited to:
• Strategically reach employees with targeted comm materials based on client needs
• Partner with client vendors to plan, create and integrate information and services throughout multiple communication channels for select partners by producing:
• Vendor ecards

Requirements

• 3-5 years Marketing experience
• 3-5 years strategic planning and execution
• Strong writing experience
• Organizational experience required
• Attention to detail
• Strong promotions and planning experience
• Education: Bachelor's or Master's degree or equivalent work experience

Preferred

• Clinical license (LCP, LCSW, CMHC, MHC, etc.)
• Aetna/CVS Brand training - design and copywriting
• Marketing focused certification, degree or equivalent experience

Benefits

• medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
• comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families.