Comms Planner, Attendee Marketing

Irving, TX (Hybrid)

$75K/yr – $90K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own cross-channel messaging development and bridge strategy with creative execution to drive audience-aligned campaign outcomes, using real-time data to refine briefs and assets.

  • Messaging Frameworks: develop and refine cross-channel messaging aligned to attendee value props and persona segments.
  • Creative Execution: translate messaging into visuals and briefs that support campaign objectives and audience insights.
  • Performance Feedback: monitor engagement and conversion KPIs to continuously adjust messaging and assets.

Job Description

Responsibilities

  • Develop and refine communication frameworks that align with the attendee value proposition, audience personas, and campaign objectives
  • Create messaging strategies that resonate with target audiences and key persona segments, ensuring consistency across all channels and touchpoints
  • Embed industry trends within the portfolio and collaborate with stakeholders within the team to increase relevance and engagement across communication channels
  • Develop creative briefs that outline messaging, visual direction, and audience insights for creative teams
  • Collaborate with designers and content creators to ensure visuals align with messaging frameworks and campaign objectives
  • Act as the bridge between messaging strategy and creative execution, ensuring all assets reflect the intended communication goals
  • Manage the campaign calendar, ensuring all communication activities align with the Campaign Manager’s strategy and timelines
  • Coordinate with cross-functional teams to ensure timely delivery of messaging and creative assets for campaigns
  • Foster agile workflows by embedding iterative collaboration and adaptability into communication planning
  • Use real-time performance data to refine messaging frameworks and creative briefs as needed

Requirements

  • Proven experience in communication planning, with expertise in developing and refining messaging strategies across multiple channels
  • Experience in creating creative briefs and collaborating with design teams to align visuals with messaging
  • Ability to manage campaign calendars, ensuring timely delivery of communication activities and creative assets
  • Data-driven mindset with a focus on agile workflows and iterative collaboration
  • Strong analytical skills, with experience in tracking and reporting on messaging performance metrics to inform decision-making and pivot strategies

Benefits

  • Great community: a welcoming culture with in-person and online social events, Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning; internal job moves encouraged and supported
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

Marketing Team

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