Commercial Planning and Shopper Marketing Associate Manager at Kanzen Meal USA | Torrance, CA | $70K/yr – $90K/yr

Commercial Planning and Shopper Marketing Associate Manager

Torrance, CA (Hybrid)

$70K/yr – $90K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own the shopper marketing coordination across sales and marketing to drive in-store growth through data-driven assortment, promotions, and activation, while aligning timelines and deliverables with internal teams and external partners.

Channel and customer strategy: Ground plans in shopper insights and category dynamics to inform promotions and shelf strategy.
Cross-functional execution: Coordinate programs with Sales, Marketing, brokers, and agencies and track real-time performance for risk or opportunity flagging.
Measurement and optimization: Build recurring scorecards and post-event analyses using Circana/IRI/Nielsen data to drive higher distribution, velocity, and promo effectiveness.

Job Description

Responsibilities

Support the development of shopper marketing and sales programs under the direction of the Director of Sales Planning
Contribute to building customer-specific and channel strategies grounded in data and shopper insights
Partner with Sales and Marketing to align program objectives, pricing strategy, and promotional frameworks
Identify opportunities to drive growth through assortment, promotion, and in-store activation strategies
Coordinate execution of shopper marketing and retail programs across internal teams and external partners
Drive execution through strong communication and alignment with Sales teams, external brokers, and marketing agency partners
Serve as a central point of coordination to ensure all stakeholders are aligned on timelines, objectives, and deliverables
Manage timelines, materials, and communication for promotions, displays, and retailer-specific initiatives
Track program implementation and ensure consistency and quality at retail
Monitor performance in real time and proactively flag risks or opportunities for optimization

Requirements

Bachelor’s degree in Business, Marketing, Analytics, Economics, or related field
3+ years of experience in CPG analytics, category management, sales analytics, or shopper marketing
Hands-on experience with Circana/IRI/Nielsen required
Strong proficiency in Excel and PowerPoint
Ability to balance analytical rigor with executional accountability
Strong communicator with experience working cross-functionally and with external partners
Self-starter with a proactive mindset and comfort in a fast-growing environment
Frozen or center-store experience is a plus