Commercial Marketing Manager at Riviera Travel | Fort Lauderdale, FL

Riviera Travel

Commercial Marketing Manager

Fort Lauderdale, FL (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the NA trade marketing engine by aligning partnerships, offline and co funded campaigns, and revenue targets with sales. Drive measurable ROI through tight KPI tracking and quick budget reallocation.

Trade marketing ownership: partner activation, campaign planning, and revenue-linked metrics
Campaign execution: offline and co funded programs with agency partners to generate leads, engagement, and bookings
Performance governance: ROI, cost per lead, and revenue contribution with rapid optimization

Job Description

Responsibilities

Develop and execute trade first marketing plans aligned to revenue targets
Activate and grow partnerships across consortia, host agencies, and top performing advisors
Design and deliver co funded and tactical campaigns with agency partners
Create campaigns that drive lead generation, agent engagement, and bookings
Support the Sales team with campaign toolkits, partner assets, and event marketing
Deliver performance driven offline campaigns including direct mail, print media, and events
Ensure campaigns are measurable and optimised against ROI, cost per lead, and acquisition
Align activity to key itineraries, load factors, and seasonal demand
Own campaign performance across cost, conversion, and revenue contribution metrics
Track, report, and optimise performance against defined commercial KPIs

Requirements

5–8+ years in commercial marketing, preferably within, Travel, cruise, or tour operating or adjacent sectors (hospitality, luxury, experiential retail)
Proven experience working with, Travel advisors / trade distribution, Partnership or channel marketing
Strong background in offline and performance-led marketing
Highly commercial mindset, comfortable owning revenue-linked KPIs
Strong understanding of the trade ecosystem in North America, lead generation and conversion funnels
Experience managing agency partners and external suppliers
Data-driven, able to analyze performance and optimize quickly
Ability to operate independently in a lean, growth-stage environment

Riviera Travel

Riviera Travel celebrates 40 years of providing high quality escorted tours and river cruises plus offering unrivalled value for money.We are incredibly passionate about our holidays and service, and our people both in the UK and overseas are dedicated to ensuring that we meet and indeed exceed the expectations of our discerning and loyal customers.From our roots organising simple coach trips to Paris, we have evolved to be Britain’s largest overseas escorted tour operator with a turnover in excess of £100million, offering a fascinating range of holidays and experiences spread across four Continents.We have now established ourselves as the largest operator in the UK and experiencing stellar growth.The business is highly focused on delivering high quality product representing excellent value for money combined with ‘best in market’ service and high levels of efficiency.Riviera Travel is the most dynamic company in its sector, targeting the over 55 demographic which provides a robust and growing market for the future.

Founded in 1984

Burton Upon Trent, England, GBR

392 employees (102 in marketing)

www.rivieratravel.co.uk