Responsibilities

• Develop holistic, omni-channel commerce marketing plans in partnership with customers, Sales, Category Leadership, Brand teams, eCommerce, agency partners, and other internal stakeholders.
• Create all components of annual commerce marketing plans, including objectives, agency briefs, creative development, tactic selection, execution, and budget management.
• Identify innovative go-to-market media and communication opportunities by leveraging shopper insights, consumer behavior trends, and emerging retail media capabilities.
• Analyze marketing program performance against key performance indicators and industry benchmarks to optimize future investments and improve effectiveness.
• Partner with Brand teams to align marketing investment strategies, creative development, and retail activation opportunities.
• Manage agency partners to ensure successful execution of marketing initiatives and achievement of program objectives.
• Oversee annual marketing investment allocation and ongoing budget tracking to maximize return on investment.
• Collaborate with Customer Marketing, Merchandising, eCommerce, and Retail Media Network teams to support new item launches, marketing plan development, and program execution.
• Partner with eCommerce and Sales teams to improve digital shelf content and retailer search performance, driving sales growth, share of voice, and repeat purchase.

Requirements

• Bachelor’s degree required.
• Advanced Microsoft Excel skills for data analysis.
• Five years of experience in Brand Marketing, Shopper Marketing, Sales, Digital Marketing, eCommerce, or Agency environments, preferably within the consumer packaged goods industry.
• Experts in digital marketing and eCommerce, including retailer media platforms, mobile, social media, digital shelf optimization, and retailer search.
• Strong collaboration skills with experience building partnerships across Sales, Brand teams, marketing resources, agency partners, and retailers.
• Excellent verbal and written communication skills that demonstrate strategic thinking and drive action.
• Strong analytical skills with experience leveraging consumer insights, performance data, and marketing measurement to influence decisions and optimize investments.
• Agility to manage multiple initiatives simultaneously, balance long-term planning with evolving business needs, and respond effectively to changing priorities.
• Curiosity and a continuous learning mindset.

Benefits

• Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
• Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
• Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities