Comirnaty Brand Performance and Planning Director at Pfizer | New York, USA | $177K/yr – $294K/yr

Pfizer

Comirnaty Brand Performance and Planning Director

New York, USA (On-site)

$177K/yr – $294K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive analytics-led brand strategy for Pfizer Vaccines to improve performance and optimize spend.

Own analysis of retail and non-retail performance to identify opportunities.
Must-have: 8+ years in U.S. pharmaceutical/healthcare with strategic analytics.
Standout: Cross-functional collaboration with budget oversight.

Job Description

Responsibilities

Analyze and interpret retail and non-retail performance data to identify trends, gaps, and opportunities. Connect reporting insights to provide recommendations
Test hypotheses to understand root causes behind performance gaps as well as performance drivers
Support retail and non-retail channel pull-through strategy development based on analytical assessment of the environment and opportunities available
As part of a cross functional team, ideate around potential solutions to address consumer vaccination barriers and design special projects to close gaps
Support spend optimization to drive greatest impact within annual budget
Monitor operating expense budget to ensure overall brand execution within budget
Engage cross functional ecosystem to represent US perspective in COVID strain selection activities
Lead annual brand planning cycle including forecasting, operating plan, and brand strategy
Plan and prioritize brand access & reimbursement confidence activities ahead of in-season execution
Plan brand working sessions to support strategy development

Requirements

BA or BS required
8+ years of relevant experience with U.S. pharmaceutical, biotechnology, or healthcare
MBA preferred with 7+ years of relevant experience with U.S. pharmaceutical, biotechnology, or healthcare
Demonstrated strategic, analytical, and problem‑solving skills
Proven retail pharmacy acumen
Strong collaboration, communication, and influence capabilities across complex matrix environments
Ability to operate effectively in ambiguity and manage multiple priorities in a fast‑paced environment

Preferred

MBA or advanced degree preferred
Strong business acumen and demonstrated flexibility
Comfortable with ambiguity and able to adapt and operate successfully

Benefits

We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.

Pfizer

We’re celebrating over 175 years of daring scientific innovation—and we’re not done yet. Let’s outdo yesterday. Protect your health at PfizerForAll.com For additional information on our guidelines, please visit http://www.pfizer.com/community-guidelines

New York, New York, USA

102K employees (4,879 in marketing)

www.pfizer.com/?source=Linkedin