Comcast Brand Strategy Co-op at Comcast | Philadelphia, PA

Comcast

Comcast Brand Strategy Co-op

Philadelphia, PA (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 2 months ago

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Job Summary

Own and coordinate Xfinity brand strategy execution across AI visibility, content readiness, and cross‑functional intake to shape how the brand appears in AI responses and competitive surfaces.

AI Platform Visibility & Optimization: Audit brand representation on major AI platforms and flag improvement opportunities.
LLM‑Ready Content Development: Help develop marketing content tuned for AI and generative workflows.
Brand Strategy Intake: Partner with Product and Acquisition & Retention to manage requests, timelines, and deliverables.

Job Description

Own and coordinate Xfinity brand strategy execution across AI visibility, content readiness, and cross‑functional intake to shape how the brand appears in AI responses and competitive surfaces.

AI Platform Visibility & Optimization: Audit brand representation on major AI platforms and flag improvement opportunities.
LLM‑Ready Content Development: Help develop marketing content tuned for AI and generative workflows.
Brand Strategy Intake: Partner with Product and Acquisition & Retention to manage requests, timelines, and deliverables.

Comcast

3.4 Glassdoor

Welcome to Comcast. From the connectivity and platforms we provide to the content and experiences we create, we bring people together, globally. Our people think the world of our work, and that’s why our work is the best in the world.

Founded in 1963

Philadelphia, PA, US

61K employees (2,644 in marketing)

corporate.comcast.com

61% recommend to a friend

72% CEO approval