Drive on-site brand storytelling and product sampling as a GT’s Brand Ambassador, owning event execution and feedback collection.

Responsibilities

• Proactively engage with consumers during field marketing activities to tell the GT’s brand story and products.
• Merchandise, take inventory, and sample product at account demos, guerilla, and field marketing events.
• Be an expert in the brand, including product information, new product innovation, culture, upcoming events and social campaigns.
• Perform against key program KPIs, including sales goals, conversion rates, and new consumer engagement.
• Local market expert proactively sharing event and partnership opportunities for field marketing.
• Ensure professionalism, exceptional communication, and proactive interactions with customers.
• Maintain positive attitude when representing GT’s brand and while working with team members.
• Provide feedback and insight on new products and/or services.
• Arrive on time and adhere to scheduled shift and demo procedures.
• Check-in and out through reporting system at each event.
• Attend Brand Ambassador team trainings.
• Create and submit high quality, detailed recaps within 1-2 days following an event. Recaps to include precise counts of consumers sampled and % new consumers, with excellent photography
• Tone: Genuine, Honest, Compassionate, Empowering, Serenely Confident (But Never Arrogant)
• Spotting + setting trends on campus
• Actively promote Brand on social platforms
• Sourcing opportunities like events, partnerships, or on-premise support for on/off campus stores (low level)
• Product trials/demos
• Seeding activations on campus
• Health/Nutrition classes
• The Library Dining halls, Study areas, or other common areas

Requirements

• Experience: 1-2 years of Brand Ambassador experience. Merchandising, beverage industry and/or bar/on-tap keg experience is a plus!
• Education: HS Diploma or GED required
• Must be enrolled in a university or college in market.
• Travel: Driver’s license strongly preferred. Must have reliable method of transportation to and from work location with required demo and event materials. Must be willing to travel up to 50-mile radius of city center.
• Storage: Must be able to store and transport demo supplies at your residence.
• Expenses: Ability to cover occasional expenses up front for reimbursement such as travel, supplies, shipping, parking, and taxi.
• Physical Requirements: Ability to lift and carry up to 50 lbs. to aid with merchandising, demos, and event set-up.
• Computer Skills: General technology proficiency required, experience using Promomash is a plus.

Preferred

• Must-have: 1-2 years of Brand Ambassador experience.
• - Merchandising, beverage industry and/or bar/on-tap keg experience is a plus!
• Standout: Promomash experience is a plus.