College Marketing Representative, Houston - The Orchard

USA (On-site)

Salary Not AvailableIntern/New GradPart time

Posted 3 months ago

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Job Summary

Drive campus influencer marketing and local artist exposure through hands-on, in-person outreach and social content creation.

  • Must-have: Undergraduate student in Houston with at least 2 years left to graduate
  • Standout: active content creation and social presence across TikTok, Instagram, X, and YouTube
  • Own campus campaigns: build influencer relationships, plan events, and report outcomes

Job Description

Drive campus influencer marketing and local artist exposure through hands-on, in-person outreach and social content creation.

  • Organically create awareness of The Orchard’s artists by cultivating authentic relationships with key campus and local influencers including college radio, student organizations, newspapers, and community media to unlock opportunities for reviews, radio plays, interviews, and standout exposure.
  • Maintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artists
  • Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
  • Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
  • Research & attend local and campus events that will best facilitate the promotion of our artists
  • Attend our artists' shows to hand out promotional tools and get feedback from fans
  • Submit a detailed report on your marketing successes and initiatives for each campaign you run

Requirements

  • Undergraduate Student currently enrolled in a 4 year university in Houston with a minimum of 2 years left prior to graduation
  • able to manage your own hours and be accountable for the work assigned to you
  • passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing
  • an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, X, and YouTube
  • availability of 20 hours per week
  • well-written, well-spoken, a team player, and an excellent communicator
  • transportation methods and live within 30 minutes of Houston
  • a flexible schedule for team conference calls and tour coverage

Benefits

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
  • Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.

Marketing Team

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