CMO / VP Marketing

USA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise B2B marketing strategy and ABM to accelerate pipeline and revenue growth.

  • Must-have: 8+ years in marketing leadership with scaling experience to $20-50M ARR
  • Standout: Enterprise-focused, cross-functional, data-driven demand generation and ABM ownership

Job Description

Responsibilities

  • Develop and execute an enterprise-focused marketing strategy to drive brand awareness, pipeline generation, and revenue growth in large-scale B2B environments.
  • Drive product marketing strategies to communicate new product innovations, differentiation, and competitive advantages.
  • Work cross-functionally with sales, customer success, and product to align marketing with product roadmap and growth strategy.
  • Partner with Sales to identify new market opportunities, create tailored messaging, and expand account penetration.
  • Design and execute account-based marketing strategies to create personalized experiences for target enterprise accounts.
  • Own demand generation and pipeline acceleration using data-driven insights, marketing automation, and multi-channel campaigns.
  • Oversee brand positioning and thought leadership for market differentiation and executive-level engagement in key industry verticals.
  • Stay up to date with HRTech industry trends, competitive landscape, and customer insights to identify growth opportunities and drive marketing innovation.
  • Lead and mentor a high-performing marketing team across digital, field, content, and partner marketing functions.

Requirements

  • At least 8 years working in marketing leadership roles
  • Experience working in a business that has scaled from $20M - $50M ARR
  • Familiarity with HR buyers and their decision-making processes
  • Deep expertise in product marketing, including messaging, positioning, and launching innovative products
  • Proven ability to drive measurable results in demand generation, lead acquisition, and customer engagement
  • Experience recruiting and developing world-class marketing teams
  • Ability to operate autonomously, develop long-term marketing strategies, and scale operations in a dynamic environment
  • Strong analytical skills and experience in competitor analysis, positioning, and market segmentation

Preferred

  • Experience marketing to the enterprise is highly desirable
  • Ability to help move a company upmarket and further into the enterprise
  • Strong brand recognition experience
  • Experience with account-based marketing strategies and shifting focus upmarket
  • Experience working in HRTech or adjacent SaaS markets
  • Experience leading and mentoring marketing teams
  • Familiarity with competitive landscape analysis and market positioning
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One Model

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One Model is the people analytics platform for great companies and their thriving people. Our People Data CloudTM platform ensures that the best talent decisions are made across the entire organization. Unlike traditional HR analytics tools, One Model takes all the heavy lifting out of data extraction, cleansing, modeling, analytics, and reporting of enterprise workforce data. People Data CloudTM is uniquely transparent, exposing the upstream transformations, calculations, and manipulations to ensure consistently ethical people decisions while maintaining the security and privacy that human resource management demands. Our platform is not destructive, so your source data and data models survive with the evolution of your business. One Model unlocks the untapped value in your organizational data, restoring control of the people function to HR leadership and reducing the burden on data engineers, data scientists, and HR business partners.

Founded in 2014
Austin, Texas, USA
168 employees (17 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
25.1K
Monthly Google Ads Budget
$333
Traffic Source Mix
Search
32.7%
Direct
48.1%
Referral
10.9%
Social
6.7%
Paid
1.2%

Headcount Trend

Current headcount: ~168

Marketing Team

Marketing Team Size
13 (8% of company)

Funding

Total Funding
$44.8M
Last Raise
Series B, 2 years ago