CMO

Chicago, IL (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive a consumer-direct growth agenda to 5M app downloads in 2 years while building a scalable marketing engine and team.

  • Own the 5M-download growth plan across paid and organic channels, plus influencer and podcast partnerships.
  • Must-have: 10+ years of marketing leadership with proven B2C growth and digital performance expertise.
  • Standout: Strong ability to design and lead the right team and org structure to scale the business.

Job Description

Responsibilities

  • Aggressively build out a consumer direct business by getting over 5 million App downloads within the next 2 years and cross selling to those consumers.
  • Develop and implement a clear and tested playbook for scaling through paid social, organic social, partnerships with micro and macro influencers, podcast sponsorships, and other high-impact marketing channels.
  • Build the right team and organizational structure to execute at the highest level and bring the company vision to life.

Requirements

  • 10+ years of progressive marketing leadership experience, preferably in B2C fintech, mortgage, or a consumer-driven industry.
  • Deep expertise in digital performance marketing—you’ve scaled customer acquisition engines, and your historical experience prove it.
  • Proven ability to lead cross-functional teams and agencies in a fast-paced, high-growth environment.
  • A roll-up-your-sleeves mindset—you don’t wait for direction, you create it.

Benefits

  • The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).
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Rate

3.4 Glassdoor

The mortgage and finance company that can get you approved in as little as one day. NMLS ID: 2611Operating as Guaranteed Rate, Inc. in New York.Guaranteed Rate, Inc. D/B/A Rate; NMLS #2611; For licensing information visit www.nmlsconsumeraccess.orgwww.rate.com/licensing • AZ: Arizona Mortgage Banker License #0907078 • CA: Licensed by the Department of Financial Protection and Innovation under the California Residential Mortgage Lending Act • GA: Residential Mortgage Licensee #20973 • NJ: Licensed by the N.J. Department of Banking and Insurance • NY: Licensed Mortgage Banker - NYS Department of Financial Services, 750 Lexington Ave. Suite 2010, New York, New York 10022, Licensed Mortgage Banker - NYS Department of Financial Services, 750 Lexington Ave. Suite 2010, New York, New York 10022. Doing business in New York as Guaranteed Rate, Inc. • RI: Rhode Island Licensed Lender • TX: www.rate.com/texas-consumers-how-to-file-complaint. CO: Regulated by the Division of Real Estate. Licensed by the New Hampshire Banking Department. OR: Licensed and Regulated by the Department of Consumer and Business Services Licensed by the Pennsylvania Department of Banking and Securities.

Founded in 2000
Chicago, Illinois, USA
5.3K employees (258 in marketing)
68% recommend to a friend

Traffic Signals

Monthly Visitors
491.2K
Monthly Google Ads Budget
$849.1K
Traffic Source Mix
Search
25.2%
Direct
63.7%
Referral
9.5%
Social
0.3%
Paid
1.1%

Headcount Trend

Current headcount: ~5.3K

Marketing Team

Marketing Team Size
223 (4% of company)
Median Career Experience
12 years
Median Tenure
4.6 years

Funding

Last Raise
Private Equity, 8 years ago

Funding History

  • Dec 2017
    Private Equity

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