CLTV & Cohort Analyst

New York, USA (Remote)

$50K/yr – $60K/yrMid LevelContract

Posted 4 months ago

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Job Summary

Drive retention analytics to reveal Aha moments that lift Customer Lifetime Value, collaborating with Growth Strategists to translate insights into data-driven strategies.

  • Own retention analysis and uncover CLTV drivers using LTV projections and cohort data.
  • Must-have: Strong SQL/Excel/GA4 modeling experience for custom insights.
  • Standout: Experience with predictive analytics tools (Klaviyo, Lifetimely/Daasity) and cross-functional collaboration.

Job Description

Responsibilities

  • The Gig-You aren’t just a "numbers person." You are a retention detective. You understand that behind every data point is a person with a changing relationship to a brand. Your job is to slice and dice customer behavior to uncover the "Aha!" moments that lead to high Customer Lifetime Value (CLTV). You’ll work side-by-side with our Cult-Fan Growth Strategists to validate their creative theories with cold, hard math.

Requirements

  • The Crystal Ball: Triple Whale (specifically the LTV 60/90 day projections) and Northbeam.
  • The Engine: Shopify Plus backend data and Klaviyo predictive analytics.
  • The Lab: Google Analytics 4 (GA4) and advanced SQL/Excel/Google Sheets for custom modeling.
  • The Visualization: Lifetimely or Daasity for automated cohort reporting.
  • The Feedback Loop: Typeform or EnquireLabs for post-purchase attribution data.

Benefits

  • Remote-First: Fully flexible remote environment within the U.S.
  • The Huddle: Optional monthly in-person strategy huddles and dinners for those near our hub.
  • Digital Sanctuary: "Deep Analysis Wednesdays"—no internal meetings, just you and the data.
Principal Media Communications, LLC logo

Principal Media Communications, LLC

Our Mission Statement"At Principal Media Communications, we empower Consumer Goods Brands to achieve rapid, sustainable growth by delivering cutting-edge paid acquisition strategies."

Founded in 2017
New York, New York, USA
1 employees (1 in marketing)

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Team Size
1 (100% of company)