Responsibilities

• Execute clinical marketing strategies that amplify the clinical value and differentiation of the Specimen Management portfolio.
• Partner with cross-functional stakeholders to support go-to-market planning, campaign development, customer-facing content, and field readiness initiatives.
• Collaborate cross-functionally with marketing, sales, medical affairs, clinical, and commercial teams to develop and execute aligned clinical marketing strategies and messaging.
• Lead key clinical marketing initiatives from concept through execution, partnering across functions to deliver programs, tools, and campaigns that support commercial success.
• Serve as a strong cross-functional partner and influencer, building alignment, managing multiple priorities, and contributing to a collaborative, innovative, and high-performing team environment.
• Build and nurture relationships with laboratorians, physicians, nurses, infection preventionist and advocacy groups to enhance brand presence, clinical credibility, and customer relevance.
• Support the development and execution of peer-to-peer engagement programs, educational initiatives, and omnichannel efforts that drive customer engagement and demand.
• Serve as a preanalytical clinical subject matter expert, supporting the creation of marketing collateral, clinical claims support, customer education, sales enablement tools, and thought leadership programs.
• Analyze market trends, clinical literature, customer insights, and competitive intelligence to inform strategic decisions and optimize marketing initiatives.
• Ensure compliance with regulatory, legal, and accreditation requirements in all clinical marketing activities and content development.

Requirements

• Bachelor’s degree in Life Sciences required, Lab Professional credentials strongly preferred; advanced degree preferred.
• 5+ years of progressive experience in clinical marketing, product marketing, clinical or preanalytical education, or related commercial clinical roles.
• Customer centric mindset with the ability to build trust and rapport with laboratory and clinical stakeholders and key opinion leaders.
• Strong understanding of specimen collection, preanalytical quality, infection prevention, and preanalytical and specimen management workflows preferred.
• Strong communication, presentation, collaboration, and interpersonal skills, with the ability to influence without direct authority.
• Proven ability to manage complex projects, synthesize clinical and business needs, and drive cross-functional collaboration in a matrixed organization.
• Demonstrated customer centricity and strong knowledge of clinical and lab trends, customer workflows, and evidence-based problem solving; experience engaging clinicians and key opinion leaders preferred.
• Proximity to Franklin Lakes, NJ office is highly preferred to support team connection and collaboration onsite.