Responsibilities

• Build and nurture client relationships through thoughtful communication, actively deepening your understanding of client goals, and proactively identifying opportunities to enhance their strategies.
• Craft tailored, full-funnel media plans that blend digital and traditional channels, optimizing budget allocations, channel mix, and flighting strategies using data-driven insights and planning tools.
• Partner with media teams to oversee budget management and forecasting, ensuring that media spend remains aligned with client goals while allowing for agility and timely optimization.
• Solve complex issues with confidence and efficiency, supporting your team to exceed expectations and engaging with leadership when needed for strategic direction.
• Collaborate with senior leadership and channel teams to create, refine, and present compelling media plans, strategic insights, and thought leadership materials using Keynote or PowerPoint.
• Act as a key liaison, bridging communication between clients, internal teams, and external partners to advance omnichannel strategies and drive exceptional media outcomes.
• Define clear, measurable digital marketing objectives in collaboration with clients and the PMG strategy, media, and analytics teams to ensure impactful campaign execution.
• Continuously monitor and assess campaign performance, developing data-driven reports and dashboards to provide clients with actionable insights and recommendations.
• Manage omnichannel campaign budgets, proactively adjusting allocations as necessary and troubleshooting any performance issues that may arise.
• Organize, develop, and present key client reporting deliverables across media channels, ensuring clarity, accuracy, and actionable insights.