Responsibilities

• Build relationships with clients and develop a deep understanding of their business and objectives to provide best-in-class customer engagement.
• Proactively analyze and optimize customers’ advertising campaigns and marketing programs to make strategic recommendations to customers and ensure client objectives are met.
• Provide recommendations and training on targeting, implementation, optimization, and reporting.
• Leverage technology to drive performance-oriented marketing solutions.
• Advise on creative and content development, leveraging marketing expertise to maximize performance and delivery.
• Support customer education including a best-in-class onboarding experience and ad hoc client education.
• Work effectively with various cross-functional partners in sales, marketing, finance, technical support, product, product marketing and insights to ensure customer success, troubleshoot campaigns and ensure error-free execution.
• Represent the voice of the customer through collaboration with product teams to influence campaign management tools and ensure customer needs are met.
• Grow and maintain existing business through renewals, tactical reactivations and upsells.
• Co-develop a strategic plan for your book of business with your Account Executive.

Requirements

• 3+ years of experience in advertising, marketing, or sales
• 2+ years of media sales, digital media account management or auction based or programmatic campaign management and optimization experience
• 5+ years of auction based or programmatic campaign management and optimization experience (i.e. Social, Google Adwords, SEO/PPC, ad exchange/trading desks)
• Experience in media account management
• Demonstrated analytical background and experience with statistical analysis, return on investment modeling, and advertising/media analytics
• Ability to think strategically with a proven track record of providing consultative and data-driven solutions
• Ability to effectively manage time, prioritize tasks and work within deadlines with little supervision
• Ability to work independently and collaborate cross-functionally
• Experience working with large customers
• Experience in education/government industries.

Preferred

• Campaign Optimization
• Digital Advertising
• Digital Marketing
• Media Account Management