Own cross-campus CRM communications and campaign orchestration to recruit and engage CWU students, with a focus on audience-specific messaging, channel formatting, and performance optimization.

• Develops marketing and communications plans for the Slate CRM and other communication platforms to communicate with prospective and current CWU students.
• Identifies specific audiences and key messaging for marketing campaigns.
• Builds and formats communications within communications platforms using the email builder and HTML templates.
• Consults with clients to build strategic communications plans, setting goals to support the overall recruiting and retention strategies of the university.
• Coordinates across academic and administrative departments to successfully achieve project goals.
• Assists in the production of print materials and campaigns, collaborating with the Creative Services team.
• Manages the daily project management needs and assigns tasks.
• Drafts marketing and communications content, including emails, digital, and print content.
• Communicates clearly and effectively with the Office of Graduate Studies, Auxiliary Marketing, Academic Affairs, student success departments, and other university partners to understand communications needs.
• Follows CWU brand standards and assists in developing a cohesive voice for the university within the brand standards.

• Partners with academic and administrative departments to support communication strategies and operational processes related to graduate recruitment and current student engagement, retention, and persistence initiatives.
• Measuring project success and creating key performance indicator reports.
• Monitoring and optimizing campaign performance to maximize communication plan success.
• Making recommendations for future campaign modifications, to enhance campaign success.
• Reporting regularly to the campus partners and Marketing and Communications leadership.
• Performing regular market research on best practices and benchmarking to ensure communication plans and practice are current and compete with industry partners.
• Performing other duties as assigned.

• Best fit for someone with at least 4 years of marketing or communications experience or a bachelor’s degree in marketing or communications.

• Medical, dental, life and disability insurance, retirement and optional savings plans, tuition assistance for you and your dependents, discounts across town, an employee assistance program for individualized counseling, and a wellness incentive program.