Responsibilities

• Leverage comprehensive knowledge of all digital ad products and operation processes to effectively monitor and enhance campaigns to achieve advertiser goals and KPIs
• Maintain internal documentation to ensure that campaigns are managed properly, with account details recorded for media plans, optimizations, and other client details
• Offer a holistic campaign perspective, effectively communicating performance to our stakeholders in ongoing reporting recaps
• Follow SLAs determined for campaign launch, revisions, and deliverables working with internal and external stakeholders
• Provide leadership and facilitation for continuously improving the quality of service and campaign results for our local markets and clients
• Responsible for trafficking, monitoring, and reporting on digital owned & operated campaigns
• Quality assurance on work performed by our corporate team
• Leverage storytelling skills to build exceptional customer reports

Requirements

• 2-4 years of experience working in a digital advertising operations role, working with sales and marketers
• 2-4 years of experience in campaign and performance management
• Knowledge of digital marketing including SEM, SEO, social, content marketing, programmatic, video, display advertising, and website development
• Working knowledge in ad platforms and reporting in systems such as: Google Analytics, Google Ads, general Google Marketing Platforms, Facebook, CM360/DV360/SA360, etc. Google Analytics and Google Ads certifications are required
• Knowledge of ad tagging and the CM Trafficking, Reporting, & Attribution platforms and ability to formulate appropriate recommendations to improve client ROI is a plus
• Analytical and possess the ability to evaluate data and interpret results for client-facing deliverables
• Knowledge of attribution and omni-channel efforts is essential, understanding how all marketing channels work together to drive results
• Excel skills needed for interpreting data for insights and superior PPT skills for visualizing the outcomes and opportunities
• Proven skills in digital campaign management including processing, trafficking, and monitoring performance against established expectations
• Excellent written and verbal communication skills are necessary for effectively managing performance
• Problem-solving skills is required, with the ability to proactively identify potential issues, troubleshoot and quickly resolve them
• Demonstrated customer service skills with ability to build strong working relationships and consistently meet or exceed customer expectations
• Proven ability to manage multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
• Detailed knowledge of both internal and outsourced digital platforms, understanding how technology stacks come together to serve our campaigns

Nice-to-have

• BA/BS from a 4-year university or equivalent preferred