Responsibilities

• Own the creation and execution of client lifecycle campaigns in collaboration with Client Success and Product Marketing to drive product adoption, usage, and retention.
• Own the client communications calendar, auditing cross-department client comms and holding the business accountable for total message volume.
• Create high-impact case studies, video testimonials, and other storytelling that highlights the Smokeball client experience.
• Drive client-led growth by owning Smokeball's referral program and running review generation campaigns.
• Manage client webinars that highlight key product features and raise awareness for partner integrations.
• Serve as a client champion by facilitating client feedback loops; identifying surprise and delight opportunities; and building out client advocacy initiatives, like Smokeball’s Beacon Award.

Requirements

• 5+ years B2B and/or SaaS marketing experience with direct experience in hands-on customer marketing
• Exceptional written and verbal communication skills, with a knack for compelling storytelling
• Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously
• Experience using marketing automation and project management tools to build and run high-impact campaigns
• Proven ability to collaborate cross-functionally to achieve business goals and KPIs
• Ability to track, measure, and optimize efforts based on data and performance insights

Preferred

• Knowledge of ChurnZero, ClickUp, and Pardot
• Experience building out HTML email templates
• Familiarity with the legal profession

Benefits

• Competitive Salary
• Work-Life Balance: 20 vacation days, 3 reboot days, birthday off, volunteer time, and more!
• Benefits: Excellent medical, dental, vision coverage. 401(k) match, & monthly wellness stipend
• Parental leave
• Office lunch and loads of snacks
• SWAG