Responsibilities

• Develop and execute integrated client communications that promote banking products, services, features, and benefits leveraging digital, print, in-branch and emerging channels.
• Serve as the primary point of contact for all client communications, providing strategic counsel on messaging, timing and distribution.
• Collaborate with business areas and compliance to align with corporate priorities and regulatory requirements.
• Create and manage client email marketing campaigns including promotional, educational, and service-related communications.
• Design, implement and optimize client journeys that improve onboarding, engagement, product adoption, retention, and cross-sell opportunities.
• Develop, write, and edit client website content that promotes products, services, and capabilities while ensuring content is clear, engaging, optimized for SEO and AI and aligned with brand standards.
• Produce compelling, client focused, content that aligns with the bank’s brand voice and business objectives.
• Segment client audiences and personalize communications to improve relevance and campaign performance.
• Coordinate and distribute important operational updates, service notifications, policy changes, and other client communications across communications channels.
• Collaborate with Product Management, Digital, Compliance, and business stakeholders to ensure communications are accurate, timely, and compliant.