Responsibilities

• Case Study Management
• Process Architecture: Design and scale an efficient workflow to seamlessly transition reference clients into active marketing advocates.
• Advocacy Recruitment: Proactively identify and engage qualified reference clients to secure their participation across various marketing assets.
• End-to-End Content Creation: Lead the entire development lifecycle for client success content, managing the production of various reference assets:
• Written Case Studies: Conduct client interviews, research internal/external data, and draft deep-dive success narratives.
• Video Case Studies: Develop concepts, interview subjects, and write engaging production scripts.
• Speaking Engagements: Identify opportunities (e.g., Regional User Groups, conferences) and support asset/slide creation.
• Testimonials: Synthesize client feedback into high-impact snippets for the website and social media.
• Approval & Governance: Navigate and manage complex, multi-layered internal and client-side approval loops (including legal and PR adjustments) to ensure absolute compliance before deployment.
• Content Distribution: Partner with marketing operations to publish and promote finalized case studies across our website, email marketing, sales enablement toolkits, and social channels.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, or comparable work experience.
• 5–8+ years of experience in Marketing, Communications, a client-facing storytelling/advocacy role, or a related field.
• Strong interpersonal and interviewing skills with the ability to build trust and credibility with executive-level clients and internal stakeholders.
• Exceptional written and verbal communication and storytelling skills, with the ability to translate complex information, client interviews, and quantitative data into compelling customer advocacy content and business narratives for diverse audiences.
• Strong client relationship management skills, with the ability to balance client advocacy initiatives while fostering positive partnerships and minimizing reference fatigue.
• Proven ability to collaborate cross-functionally, building effective partnerships with Sales, Marketing, Operations, Compliance, and other stakeholders to execute strategic communication initiatives.
• Strong organizational, operational, and project management skills with the ability to develop scalable communication processes, manage customer advocacy programs, and effectively prioritize multiple initiatives.
• Strategic communication skills, including the ability to tailor messaging based on audience, communication channel, and business objectives.
• Demonstrated adaptability and initiative, with the ability to anticipate business needs and manage competing priorities.
• Proficiency in English is necessary for job-related communication, including understanding policies, writing correspondence, and engaging with colleagues or clients.

Preferred

• Experience in healthcare, EMS, public sector, or regulated industries.
• Familiarity with marketing automation platforms (e.g., HubSpot).
• Experience working in a fast-paced, cross-functional environment.
• Understanding of compliance or regulatory communications.

Benefits

• a discretionary bonus plan and a comprehensive benefit package, including a retirement plan, health coverage, paid time off and other benefits provided in accordance with applicable law.