CHIEF MARKETING OFFICER

Costa Mesa, CA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Lead brand marketing and GTM across launches for a fashion brand, with full calendar, budget ownership, and cross-functional leadership.

  • Own end-to-end brand marketing and go-to-market for multiple seasons.
  • Must-have: 10+ years in brand strategy/marketing with leadership.
  • Standout: Cross-functional leadership with agencies and senior executives.

Job Description

Responsibilities

  • Develop, manage, and execute seasonal marketing campaigns and product launches to increase brand awareness and reach, as well as supporting our ecommerce business
  • Oversee influencer marketing program, content marketing and brand partnerships
  • Oversee social media team and develop strategies for organic growth in key KPIs
  • Partner with PR agency and celebrity gifting agency for press and product placement
  • Oversee photoshoots for seasonal campaigns, monthly content shoots, and e-commerce studio shoots
  • Oversee retail marketing and aid in wholesale requests
  • Manage and update marketing calendar inclusive of e-commerce, digital, social, PR, and wholesale key dates
  • Work cross-functionally between e-commerce, sales, and creative
  • Lead brand marketing, seasonal integrated planning, brand media, partnerships, and social media
  • Ownership and responsibility for marketing budget and supervising entire go to market process across multiple launches and seasons, including leading cross functional teams to deliver go to market objectives

Requirements

  • Minimum 10 years of experience in brand strategy and/or brand marketing. Preferably in fashion
  • Bachelor's degree or higher in marketing or equivalent field
  • Minimum 5+ years of experience leading and managing a team
  • Requires a “brand-first” champion and creative who relentlessly pushes brand thinking and rallies a team around a common vision
  • Ability to clearly communicate Z SUPPLY vision and influence others to come along on the journey
  • Can demonstrate experience building and scaling best-in-class brands
  • Have successfully launched and managed a new product or innovation through its entire life cycle
  • Strong project management skills
  • Must be creative, forward-thinking, organized and detail-oriented with the ability to project manager and prioritize effectively
  • Strong written and verbal communications skills

Benefits

  • Teams work a partial hybrid / remote schedule / half-day Fridays year-round
  • Generous clothing discount
  • New chic and modern offices located near top restaurants and shopping.
  • Comprehensive health benefit package that includes medical, dental, and vision. Team members enjoy zero premium cost for select medical plans.
  • 401K with annual company match
  • Positive, collaborate company culture, company events
Z Supply Inc. logo

Z Supply Inc.

Z SUPPLY’s story begins in 2013 with the idea that simplicity, comfort and style should coexist in every closet. What started with a thoughtfully designed pocket tee has expanded into a line of timeless fashion essentials featuring signature soft fabrications, classic silhouettes and versatile styles that can be worn by everyone, everyday. As a female-led brand, we strive to empower women through fashion and work to be a force for good in the global community. With the ethos that we are all in this together, each year Z SUPPLY implements programs that give back to important organizations that are near and dear to the hearts of our entire team, including The Exodus Road, Breast Cancer Angels, Keep-A-Breast Foundation, and Court Appointed Special Advocates (CASA). Innovation continues to be key, which has led us to expand from our Everyday Essentials line adding must-have fashion pieces into every collection, as well as cozy loungewear in Z Lounge, and a line of matching styles for girls 7-14. We continue to grow with our community of Z SUPPLY women, and designing timeless styles for every woman, no matter her age, size or shape. Because classic fashion is always in style.

Founded in 2013
Costa Mesa, California, USA
112 employees (52 in marketing)

Traffic Signals

Monthly Visitors
269.2K
Monthly Google Ads Budget
$861
Traffic Source Mix
Search
24.3%
Direct
66.7%
Referral
3.4%
Social
4.8%
Paid
0.5%

Headcount Trend

Current headcount: ~112

Marketing Team

Marketing Team Size
27 (24% of company)

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