Chief Marketing Officer at Vero Exteriors | Phoenix, AZ | $150K/yr – $180K/yr

Vero Exteriors

Chief Marketing Officer

Phoenix, AZ (On-site)

$150K/yr – $180K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-market, full-funnel marketing engine with end-to-end ownership of growth, tech, creative, and team-building to drive appointment-driven demand and scalable revenue.

Growth Infrastructure: Build and optimize a multi-market demand-gen engine, align channels, and convert leads into qualified appointments.
Marketing Technology & Data: Tighten CRM, attribution, and reporting to close the loop between marketing, sales, and finance.
Creative & Brand Engine: Lead AI-assisted and on-site production, maintain brand consistency, and expand a reusable creative library.

Job Description

Growth Infrastructure: Own multi-market demand-gen engine, appointment generation, and channel optimization.
Marketing Tech & Data: Oversee CRM, attribution, and reporting, closing gaps in systems and insight.
Creative & Brand Engine: Lead AI-assisted and on-site production, and expand a reusable, brand-consistent creative library.

8+ years of marketing leadership with 3+ years in a VP/CMO role in home services, construction, or similar B2C business.
Track record scaling marketing from working to next level, building, refining, and expanding programs.
Proven management of a multi-million-dollar budget with clear, measurable ROI.
Deep operator-level fluency in paid media across platforms with modern bidding, attribution, and testing at scale.
Hands-on experience with end-to-end CRM and marketing automation, including sales integration and reporting.
Comfort directing both AI-assisted creative and traditional production, knowing when to use each.
Data fluency and the ability to defend CAC targets with CFOs based on dashboards and briefs.
Leadership presence to own media plans, write briefs, and coach junior marketers.
Bachelor’s degree required; MBA or equivalent executive experience a plus.

Experience scaling a regional home services brand into multiple markets.
Background working with external lead generation partners and driving performance.
A point of view on attribution, lead quality feedback loops, and closing the marketing-to-sales loop.
High agency, low ego, and a bias toward action and execution.

Health, dental, and vision coverage.
PTO and paid holidays.
Equipment and tools to perform at the highest level.
A seat at the executive table with a real voice in company direction.

Vero Exteriors

Vero Exteriors is Arizona's premier residential roofing installation company, delivering premium quality, exceptional craftsmanship, and superior customer service. With over 15 years of combined industry experience, we specialize in complete roof replacements using only top-tier materials and proven installation techniques.Our reputation is built on three core principles:- Quality Without Compromise- Integrity in Every Interaction- Excellence in Customer ExperienceAs one of Arizona's fastest-growing roofing companies, we're dedicated to protecting homeowners' most valuable assets with roofing solutions engineered for the unique demands of the Arizona climate. Our team combines industry expertise with a commitment to ongoing education and certification to ensure we remain at the forefront of roofing technology and installation best practices.At Vero Exteriors, we believe in building more than just roofs—we build lasting relationships with our customers and create rewarding opportunities for our team members. Our performance-based culture fosters professional growth while maintaining our unwavering commitment to quality workmanship.Whether serving homeowners directly or partnering with builders and contractors, Vero Exteriors delivers roofing installations that stand the test of time, backed by exceptional service and support.

Founded in 2025

Phoenix, Arizona, USA

12 employees (2 in marketing)

www.veroexteriors.com/schedule-free-inspection#inspection-form