Responsibilities

• Own end-to-end execution of the university's 3-Year Marketing Roadmap, including sequencing, resource allocation, and data-driven course correction
• Ensure undergraduate and graduate go-to-market plans are developed for every school on a consistent cadence, using standardized planning templates and frameworks
• Operationalize a formal work-intake and prioritization framework across the division, including a two-bucket (proactive strategic / reactive service) work model
• Lead and develop the Strategy, Creative, Web & Digital, Content, and Marketing Operations functions as direct reports
• Oversee performance and consistency of the embedded marketing strategist model deployed across academic schools
• Set and own university-wide brand strategy, including development and stewardship of an incrementality-tested brand campaign
• Redefine marketing's core performance metrics across every level of the organization — from lead volume, lead quality, and cost of acquisition, replacing legacy service-desk metrics such as requester satisfaction and turnaround time
• Hold a standing seat on the university's enrollment leadership team
• Co-own a shared enrollment/marketing performance dashboard with Strategic Enrollment Management
• Lead a recurring quarterly joint-planning cadence with enrollment leadership to align funnel performance, budget, and campaign strategy

Requirements

• Masters Degree Required
• Over 10 years of progressively responsible professional experience, including significant experience leading complex initiatives, developing strategy, and exercising independent judgment in matters with broad organizational impact.
• Demonstrated track record building or substantially restructuring a marketing function within a complex, decentralized organization; higher education experience preferred but not required
• Proven accountability to hard performance metrics (pipeline, conversion, CAC/CPL) rather than brand or awareness metrics alone
• Experience exercising decision authority across multiple internal stakeholders with competing priorities in a matrixed environment
• Experience designing, implementing, or operating a resource prioritization or intake-governance framework across a marketing or creative team

Preferred

• Experience in higher education enrollment marketing, admissions marketing, or a comparably regulated, multi-stakeholder demand-generation environment
• Experience partnering directly with enrollment, admissions, or sales leadership on shared pipeline and funnel metrics
• Experience leading organizational transitions from federated/embedded marketing models toward centralized centers of excellence