Chief Marketing Officer at Starwood Hotels | Tampa, FL

Starwood Hotels

Chief Marketing Officer

Tampa, FL (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive global brand, loyalty, and revenue for Starwood's premium portfolio across 1 Hotels, Baccarat Hotels, and Treehouse Hotels as CMO, blending purpose-driven storytelling with commercial growth.

Own end-to-end brand strategy across hotels and the Mission Membership loyalty program.
Proven experience building loyalty ecosystems in luxury hospitality.
Balance storytelling with performance metrics to grow revenue and guest engagement.

Job Description

Responsibilities

Define and evolve the global brand narratives across 1 Hotels, Baccarat Hotels, and Treehouse Hotels
Ensure each brand’s mission and purpose are embedded across every touchpoint—from campaigns to on-property experiences
Translate purpose into tangible guest value and differentiation, not just messaging
Oversee creative direction across campaigns, content, partnerships, and storytelling
Own the full guest journey, from inspiration and discovery through booking, on-property experience, and post-stay engagement
Ensure a seamless and elevated experience across hotels, restaurants, wellness, and nightlife touchpoints
Integrate digital, physical, and human interactions into a cohesive, emotionally resonant journey
Identify and optimize moments that drive loyalty, advocacy, and lifetime value
Lead the strategy and evolution of 1 Hotels Mission Membership, a next-generation loyalty platform
Grow a program that rewards purpose-driven behaviors, engagement, and community participation

Requirements

A modern CMO: equal parts creative visionary, experience designer, and commercial operator
Deep understanding of purpose-driven brands and how to translate mission into growth
Proven experience across hospitality, lifestyle, wellness, F&B, nightlife, or adjacent industries (luxury, fashion, entertainment)
Fluent in end-to-end customer journey design, not just campaign execution
Experienced in building loyalty ecosystems, membership models, or community-driven platforms
Strong command of social, influencer, and content-led brand building
Equally comfortable with brand storytelling and performance metrics

Nice To Have

Proven experience across hospitality, lifestyle, wellness, F&B, nightlife, or adjacent industries (luxury, fashion, entertainment)
Equally comfortable with brand storytelling and performance metrics
Fluent in end-to-end customer journey design, not just campaign execution
Experience building loyalty ecosystems, membership models, or community-driven platforms
Strong command of social, influencer, and content-led brand building

Starwood Hotels

We’re a global team of purpose-driven, nature-inspired, service-obsessed individuals who thrive on nurturing the natural beauty of both people and the planet. Your mission as part of our community: to leave our guests with more than they arrived with—whether it’s a new wellness routine, a plan to live more sustainably, or simply a restored perspective. The luxury of our hotel experiences lies not only in next-level comforts and personalized services but also in our wealth of warmth, depth of knowledge, and collective drive to preserve and protect this extraordinary world.We’re proud to be recognized in Newsweek's Most Loved Workplaces 2025—a testament to how deeply we care about our people, our planet, and making a meaningful difference.Starwood Hotels, an affiliate of the global private investment firm Starwood Capital Group, is a hotel brand management company overseeing 1 Hotels, Baccarat Hotels, Treehouse Hotels, and SH Collection properties. Leveraging our expertise in marketing, design, operations, and technology, Starwood Hotels drives some of the most groundbreaking and dynamic hotel brands in the world.For more information, visit starwoodhotels.com, 1hotels.com, baccarathotels.com, and treehousehotels.com

Founded in 2012

Miami, Florida, USA

310 employees (30 in marketing)

www.starwoodhotels.com