Responsibilities

• Own Marketing Strategy: Develop and execute the overall marketing strategy across all brands
• Identify the highest-leverage opportunities for growth and profitability
• Build strategic roadmaps that align media buying, CRO, and creative functions
• Set KPIs, targets, and accountability across the marketing team
• Oversee Media Buying: Lead and mentor the media buying team
• Evaluate media buying quality—not just ROAS, but strategy, testing methodology, and scaling decisions
• Ensure we're allocating budget to the highest-performing channels and campaigns
• Identify when to scale, when to cut, and when to test new approaches
• Oversee CRO & Funnel Performance: Own conversion rate optimization across all funnels (advertorials, sales pages, upsells, checkout)
• Analyze funnel data to identify drop-off points and conversion leaks

Requirements

• 5+ years of experience in performance marketing, with at least 2 years in a leadership role
• Extensive media buying experience—you've managed significant ad spend ($500K+/month) and know what good media buying looks like
• Extensive CRO experience—you understand funnels, conversion optimization, and how to diagnose where we're losing customers
• Proven ability to connect data across channels and build unified marketing strategies
• Experience leading marketing teams (media buyers, CRO specialists, etc.)
• Strong analytical skills—you live in the data and make decisions based on it
• Strategic thinker who can zoom out to see the big picture and zoom in to fix details
• Clear communicator who can translate complex data into actionable insights for leadership
• Experience in e-commerce, DTC, or high-growth consumer brands
• Background in both paid social (Meta, TikTok) and other channels (Google, Pinterest, native)

Preferred

• Dropshipping experience—you understand the fast-paced testing cycles, thin margins, and rapid scaling decisions that come with dropshipping models
• Experience at a performance creative agency—you've seen what works across multiple brands and brought that pattern recognition in-house

Benefits

• Remote-first environment
• Work with a team of A-players who actually give a damn
• Direct founder access—you'll be a strategic partner to leadership
• Real ownership of the entire marketing function