Responsibilities

• Leads and manages our team of high-performing product and content marketing professionals
• Collaborates with internal teams to analyze customer and product portfolio/solution selling needs
• Leads strategy and execution across the range of product marketing functions including:
• Market analysis and research
• Buyer personas and journeys
• Go-to-market strategies and launches
• Competitive analysis
• Sales enablement-materials, presentation, webinars,
• Content marketing and production
• Social marketing
• Branding strategy and execution
• Website direction/messaging
• Advertising/Media promotion strategy and messaging
• Event Strategy
• PR strategy
• Pricing strategy
• Defines product value propositions, messaging, positioning, campaign and communication objectives based on a deep understanding of customer need, product offering and competitive advantage
• Creates scalable, effective and measurable customer acquisition, adoption, and retention strategies as appropriate
• Establishes KPIs and tracks performance of your team's efforts to ensure desired business outcomes

Benefits

• Competitive compensation package
• Employee Equity Appreciation Program
• Health and wellness insurance benefits
• 401k with employer match
• Flexible work environment
• Unlimited paid time off (which includes paid holidays and Winter Break)
• Paid parental leave
• Tuition assistance, professional development, and opportunities for career growth
• Best in class technology equipment for every employee
• Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field