Responsibilities

• Leverage Medidata’s market leadership and deep AI expertiseto shift global perception from a legacy EDC provider to an ecosystem-wide innovation partner. Craft a compelling narrative that positions our platform as the intelligent backbone driving the entire modern clinical trial lifecycle.
• Industry Influence & Executive Presence: Serve as the charismatic, high-energy face of Medidata globally. Possess a commanding stage presence and the proven ability to captivate audiences, inspire industry leaders, and deliver compelling keynote addresses at major global life science and tech conferences.
• Optimize Go-to-Market:Execute global GTM strategies that shorten sales cycles and improve customer acquisition efficiency.
• Champion Creative Excellence: Set a high bar for bold, distinctive creative across marketing organization, ensuring every campaign and commercial touchpoint stands out in a category and sets Medidata apart from competitors
• Scale Demand Generation:Drive predictable, metric-driven lead pipelines that align with company growth targets.
• Drive Customer Marketing & Advocacy: Lead programs that support retention, expansion, and net revenue growth among existing accounts.
• Align Sales & Marketing: Partner closely with Sales leadership to deliver enablement tools, content, and ABM programs that accelerate pipeline conversion and revenue growth.
• Accelerate Product Marketing:Lead lifecycle-focused strategies to ensure competitive differentiation and rapid adoption of new solutions.
• Manage the Flagship Event: Drive the vision and execution of Medidata's marquee global event series as the centerpiece of the company's strategy and a meaningful contributor to pipeline.
• Cultivate Talent: Recruit, develop, and lead a high-performing global marketing organization across, demand generation, product marketing, and creative functions.

Requirements

• 15+ years of B2B marketing experience, with a proven track record of scaling marketing operations globally within high-profile enterprise SaaS or technology sectors.
• 5+ years of experience in senior marketing leadership roles, with at least 2 years of experience successfully operating as a global head of function.
• Demonstrated success scaling marketing functions within organizations reaching $100M+ in revenue, ideally with direct experience managing international communication strategies across Europe or Asia.
• Proven track record of close partnership with Sales and Product organizations to drive predictable lead generation, optimize GTM strategy, and launch complex technical products.
• High commercial acumen with a metrics-driven mindset and expert-level understanding of marketing automation, CRM integration, digital attribution frameworks, and ROI tracking.
• Experienced team builder with a history of attracting, hiring, and mentoring top-tier, high-performing marketing and creative services talent.
• Exceptional strategic communication and alignment skills, with the ability to secure internal buy-in across the Executive team.
• Strong fiscal stewardship with experience managing multi-million dollar global budgets, agency partnerships, and large-scale digital assets.
• Bachelor's degree in Marketing, Communications, or a related field required; MBA preferred.