Responsibilities

• Developing and executing lead-gen strategies for master’s programs
• Leading website strategy and user experience optimization
• Designing and implementing content strategies across channels
• Overseeing the development of creative assets, including photography and video
• Planning and executing multi-channel advertising campaigns
• Advancing SEO and emerging strategies including AI-driven search
• Designing and conducting market research to better understand prospective student behaviors, needs, and decision drivers

Requirements

• Master’s degree
• 15+ years marketing, branding and/or advertising experience or an equivalent combination
• Project or client management experience in advertising, marketing, or communications-oriented organization and demonstrated results over time
• Extensive website redesign, creative development and production, and media planning and placement experience required
• Proven success at managing and mentoring a team
• Budget management experience including building a marketing budget and working with finance to plan for resources
• Experience with CRM strategy and implementation, Google Analytics, Google Tag Manager, paid search and SEO best practices
• Must have strong analytical thinking, written, and oral communication skills
• A high level of organizational and time management skills is required
• S/he will be detail-oriented, a good communicator with excellent interpersonal, collaborative, and consultative skills

Preferred

• Higher education marketing experience required
• Advertising agency experience preferred

Benefits

• Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options.