Responsibilities

• Develop and execute a comprehensive global marketing strategy aligned with Informatica’s product roadmap and Salesforce’s broader Data + AI vision.
• Define Informatica’s role in enabling enterprise context — positioning data integration, MDM, quality, and governance as foundational to AI readiness.
• Champion a data-driven marketing culture, using analytics and AI to continuously optimize performance.
• Anticipate industry trends across AI, governance, data modernization, and cloud transformation to ensure market leadership.
• Build and scale a world-class demand generation engine that fuels enterprise pipeline growth.
• Develop integrated, multi-channel campaigns targeting CIOs, CDOs, enterprise architects, and data leaders.
• Partner closely with sales leadership to align on strategic account priorities and improve conversion and velocity.
• Drive account-based marketing strategies aligned to Global 2000 growth objectives.
• Build a scalable, AI-powered marketing operations function.
• Implement rigorous measurement frameworks to track performance, optimize ROI, and inform investment strategy.

Requirements

• 15+ years of progressive B2B enterprise marketing leadership experience.
• Proven success leading global marketing organizations within enterprise data, integration, analytics, governance, or AI platforms.
• Deep understanding of modern data architecture and AI readiness requirements.
• Experience operating in highly matrixed, global organizations.
• Demonstrated ability to drive measurable pipeline and revenue growth.
• Strong executive presence and ability to influence at C-level and board level.
• Passion for enabling enterprises to build trusted, AI-ready data foundations.

Preferred