Chief Marketing Officer — HelloFresh US at HelloFresh | New York City, NY | $280K/yr – $300K/yr

HelloFresh

Chief Marketing Officer — HelloFresh US

New York City, NY (Hybrid)

$280K/yr – $300K/yrSenior Level15+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the US growth engine for HelloFresh across subscription, brand, and portfolio with explicit focus on ownership of the full funnel, P&L levers, and cross-functional alignment.

Growth ownership: lead end-to-end paid, owned, earned media plus CRM and pricing to hit subscriber growth and unit economics targets.
Product and brand GTM: translate product truth into scalable brand storytelling, reasons-to-believe and claims that scale with growth.
Commercial operator: fuse marketing moves with P&L, CAC/LTV, payback, and cross-functional finance signals to drive profitability and growth.

Job Description

Own full-funnel marketing: Drive marketing strategy and execution for HelloFresh US — acquisition, retention, lifecycle, brand, and creative — accountable for subscriber growth, revenue, CAC/LTV, and contribution-margin targets.
Run the D2C subscription growth model end to end: Paid, owned, and earned media; offline (TV/CTV, audio, OOH); CRM and lifecycle; and pricing and promotion strategy in partnership with the commercial and finance teams.
Lead product marketing: Connect product truth with customer need and drive go-to-market excellence at scale — defining brand territories, reasons-to-believe, and claims, testing them in collaboration with the growth team, while leading product-led growth.
Act as a commercial operator: Partner with the GMs and Finance on the levers marketing moves in the P&L, and bring marketing decisions into the language of unit economics and payback.
Identify breakthrough partnerships: Imagine new partnerships from talent to high-profile influencers to elevate awareness, credibility, and reach, driving consideration and sign-ups.
Help drive brand portfolio strategy: Partner with the Managing Director across HelloFresh, EveryPlate, and Green Chef — setting portfolio brand architecture and positioning, protecting differentiation, and maximizing total share and revenue across the portfolio.
Provide functional marketing leadership across the portfolio: Lead the EveryPlate and Green Chef Heads of Marketing on a dotted-line basis — raising the bar on craft, talent, and ways of working, and ensuring consistency and shared learning.
Be a core member of the HelloFresh US leadership team.
Lead, coach, and scale a high-performing marketing organization: Raise the bar on talent, craft, and ways of working.
Navigate the global/local matrix: Partner with Global HQ, central functions, and local teams to get decisions made and integrated growth initiatives landed.

HelloFresh

3.4 Glassdoor

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs. We’re always looking for quality ingredients to perfect our recipe, so join us now! https://www.hellofresh.com/careers/locations

Founded in 2011

Berlin, Berlin, DE

16K employees (1,525 in marketing)

www.hellofresh.com/careers/?utm_source=linkedin&utm_campaign=companyprofile&utm_medium=socialorg

58% recommend to a friend

61% CEO approval