Chief Marketing Officer at Fashion Institute of Technology | New York, USA | $360K/yr – $390K/yr

Fashion Institute of Technology

Chief Marketing Officer

New York, USA (On-site)

$360K/yr – $390K/yrSenior Level10+ years expInternship

Posted 4 months ago

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Job Summary

Own and execute a multi-year marketing, branding, and revenue strategy for FIT, with brand stewardship and executive-level collaboration to elevate reputation and growth.

Own and execute a multi-year marketing, branding, and revenue strategy for FIT.
Must-have: 10+ years in marketing/branding within higher education or mission-driven org.
Standout: Leader of a data-driven, enterprise-scale brand program across channels.

Job Description

Responsibilities

Develop, articulate, and execute a comprehensive, multi-year marketing, branding, and revenue strategy aligned with FIT's mission, institutional priorities including those defined in the strategic plan, and evolving position within fashion, design, business and the creative industries.
Serve as the chief steward of the FIT brand, ensuring consistency, clarity, and distinction across all marketing, digital, physical, and public-facing channels
Protect and enhance FIT's reputation as a premier public institution—one that uniquely bridges creativity, industry relevance, and academic rigor.
Lead ongoing market, audience, and competitor analysis to inform brand and revenue positioning and identify emerging opportunities.
Collaboration and linkage with key events and programming across the college, both internally and externally, to support the brand
Lead integrated marketing campaigns to support student recruitment, enrollment management, and retention.
Oversee development of data-driven marketing materials that clearly communicate FIT's academic strengths, industry connections, and alumni successes and achievements across fashion, art, design, business, technology, liberal arts and sciences and related creative fields.
Establish performance metrics and evaluate marketing effectiveness using analytics, KPIs, and ROI measures to continuously optimize strategy and performance.
Oversee aspects of external institutional communications, including brand-enhancing media relations, executive messaging, and stakeholder engagement.
Promote FIT's achievements, innovations, faculty and staff expertise, student success, and partnerships in the creative industries.

Requirements

Bachelor's degree required
10+ years of progressively responsible experience in marketing, branding, revenue generation, and/or communications, ideally within higher education, creative industries, or mission-driven organizations.
Demonstrated success leading brand transformation, integrated marketing campaigns, brand partnerships, revenue growth strategies, and strategic communication initiatives at scale.
Knowledge, Skills, & Abilities: Deep understanding of brand strategy, storytelling, and reputation management in the current digital information environment.
Strong analytical and data-driven decision-making, with the ability to translate insights into strategic action.
Ability to lead and influence across a decentralized, multi-stakeholder organization.
Exceptional communication, interpersonal, and presentation skills.
Ability to build partnerships across diverse internal and external stakeholders.
Ability to manage multiple priorities and adapt strategies in response to evolving market conditions and institutional needs.
Expertise in digital marketing ecosystems, audience engagement strategies, and emerging platforms.
Ability to build and sustain relationships with diverse stakeholders, including academic leadership, industry partners, media, and external constituents.

Preferred