Responsibilities

• Build and own the full go-to-market strategy for Elysium Labs and all portfolio companies, from positioning and messaging to channel execution and conversion optimization
• Develop and manage paid advertising campaigns across Meta, Google, TikTok, YouTube, LinkedIn, and emerging platforms, with full ownership of ad spend, targeting, creative testing, and ROAS
• Lead organic growth strategy including SEO, content marketing, email marketing, and social media strategy that compounds over time
• Plan and execute social media marketing campaigns across all platforms, driving brand awareness, engagement, and conversion for the studio and every product in the portfolio
• Identify, recruit, and manage influencer partnerships and brand ambassador relationships to amplify reach and drive attention to product launches, crowdfunding campaigns, and the Elysium Labs brand
• Build and optimize marketing funnels that move audiences from awareness to conversion across multiple products simultaneously
• Define and manage the marketing budget, allocating resources across products based on launch timelines, market opportunity, and performance data
• Develop positioning and messaging frameworks for each product that clearly communicate value to the target audience and differentiate from competitors

Requirements

• 7+ years of experience in marketing leadership, growth marketing, or demand generation, with demonstrated success scaling products or brands
• Deep expertise in paid advertising across Meta, Google, YouTube, TikTok, and LinkedIn, including hands-on experience managing ad budgets, building campaigns, writing ad copy, A/B testing creative, and optimizing for ROAS and CAC
• Proven experience running social media marketing campaigns and working with influencers, brand ambassadors, and creators to drive awareness and engagement at scale
• Strong understanding of marketing funnels, conversion rate optimization, and the full customer acquisition lifecycle
• Experience with SEO, content marketing, email sequences, and organic growth strategies that compound over time
• Proven ability to develop positioning and messaging that resonates with target audiences and drives action
• Experience marketing SaaS products, AI tools, or technology platforms. Familiarity with community-led growth and creator economy marketing is a strong plus
• Comfort with analytics tools and a data-driven approach to decision making. You should be as comfortable in a dashboard as you are in a brainstorm

Preferred

• Familiarity with community-led growth and creator economy marketing is a strong plus

Benefits

• Equity ownership across every product company launched by Elysium Labs
• Full ownership of the marketing function from day one
• A seat at the founding table with direct access to the CEO and involvement in strategic decisions that shape the studio's future
• The opportunity to build and lead a full marketing department as the studio scales
• This role begins as an equity-based position. Upon funding, compensation will transition to a competitive salary or contract arrangement plus equity