Responsibilities

• Define and execute the company’s global marketing and brand strategy across crypto, fintech, and digital asset markets
• Own go-to-market (GTM) strategy for new products, features, and market expansion initiatives
• Build and scale performance marketing, user acquisition, retention, and lifecycle marketing
• Establish brand positioning, messaging, and thought leadership in Web3, crypto, and financial innovation
• Lead content, PR, community, partnerships, and ecosystem growth initiatives
• Develop data-driven growth strategies across paid, organic, influencer, affiliate, and partnership channels
• Partner with Compliance and Legal to ensure all marketing activities meet regulatory requirements in the U.S. and global markets
• Build, lead, and mentor a high-performing global marketing organization
• Define marketing KPIs, attribution models, CAC/LTV frameworks, and growth dashboards
• Collaborate closely with Product and Engineering to align roadmap with market demand and user feedback

Requirements

• 10+ years of senior marketing leadership experience in fintech, crypto, Web3, SaaS, or financial services
• Proven experience building and scaling global brands and growth engines in high-growth or early-stage environments
• Strong understanding of crypto markets, digital assets, DeFi, exchanges, wallets, or blockchain infrastructure
• Demonstrated success in performance marketing, GTM strategy, and multi-channel growth
• Experience operating in regulated environments and partnering with Compliance/Legal teams
• Track record of building and leading high-impact marketing teams
• Strong analytical mindset with fluency in growth metrics, funnels, and attribution
• Excellent executive communication, stakeholder management, and leadership skills

Preferred

• Experience scaling a startup from early stage to Series B+ or later
• Background in institutional crypto, prime brokerage, or digital asset platforms
• Existing relationships with media, KOLs, influencers, and Web3 communities
• Experience building global brand presence across North America, APAC, and Europe

Benefits

• Remote-first work environment with global market exposure
• Long-term career growth in a high-potential crypto-financial platform