Responsibilities

• Define and Drive Brand Strategy: Custodian of the brand positioning and experience, charting its direction and ensuring its tenets are a living, breathing expression of the overall company vision, dynamically adjusting to market conditions
• Forge an Elite Marketing Organization: Build, mentor, and inspire a world-class team, uniting leaders across Brand and Creative, Performance Marketing, and Owned Channels
• Lead with Data-Driven Acquisition: Spearhead a deeply analytical, high-performing team focused on cost effective customer acquisition and relentless optimization of spend to maximize growth
• Amplify Our Voice: Establish a profoundly effective communications function that powerfully engages and aligns a broad range of critical stakeholders, including investors, team members, media, policymakers, and the broader business community
• Reimagine Go-To-Market: Architect a scalable and seamless Go-To-Market process, harmonizing strategic inputs with marketing priorities to deliver exceptional customer experiences that simultaneously maximize company revenue and profitability
• Champion the Customer: Maintain an unwavering, rigorous focus on the customer, translating key insights into actionable strategies and communicating them compellingly to internal stakeholders to ensure every customer need is anticipated and met
• Elevate the Marketing Ecosystem: Relentlessly drive continuous improvement and partnerships/collaborations and experiences that consistently and continuously delight our customers
• Pioneer Innovation: Establish groundbreaking methodologies including leveraging of AI across budgeting, reporting, idea generation, and research
• Drive Cross-Functional Excellence: As a member of the Crate Executive Team, the CMO will be expected to collaborate seamlessly and closely with cross-functional leaders and the Brand President to power the business

Requirements

• 15+ years of broad marketing experience encompassing both brand management and marketing communications
• Experience leading Performance Marketing as well as Owned Channels including Email, SMS, Public Relations and Channel Marketing
• Strong understanding of the Digital landscape including SEO, SEM, Meta, Pinterest, TikTok, and tools like Google Analytics, Google Adwords, HubSpot, WebTrends, as well as marketing tech stack knowledge
• Demonstrated ability in building awareness and trial through owned and earned media channels
• Strength in generating marketing ideas with a willingness to experiment in a measurable way
• Exceptional analytical, problem solving and organizational skills, and an insatiable drive to make things better
• Stellar program management and organizational skills; ability to prioritize and manage multiple projects under strict timelines, as well as the ability to work well and deliver results in a demanding, dynamic environment
• Superior interpersonal skills; ability to build and maintain healthy, high-functioning Executive relationships
• Proficiency in translating, championing, and presenting marketing strategies and initiatives to audiences at all levels in the organization
• Strong budget & financial skills with focus on accuracy, accountability and simplicity
• Courageous, confident, humble leader who motivates & inspires, persuades & aligns, recruits & coaches

Preferred

• Experience in small to mid-sized entrepreneurial companies or start-ups is preferred

Benefits

Compensation

• USD 250000-300000 YEAR

How To Apply

About Crate & Barrel

Other

• This role is located in our Northbrook, IL Corporate Office