Responsibilities

• Own marketing strategy and execution end-to-end — positioning, messaging, brand, and the go-to-market plan for FabDigit's platform
• Build the top-of-funnel growth engine: content, SEO, paid, email, social, and partnerships that bring hardware and procurement teams to us
• Translate a technical, engineering-heavy product into clear, credible stories that resonate with mechanical engineers, R&D, and procurement leaders
• Lead launches and campaigns from strategy through execution, staying hands-on where it counts
• Stand up the fundamentals: analytics, attribution, and a clear reporting rhythm so we know what is working and can double down
• Partner closely with the founders on product narrative, pricing communication, and customer feedback loops

Requirements

• A track record of driving marketing results — the path matters less than the outcomes (in-house, agency, or your own projects all count)
• Comfortable being both strategic and hands-on: you're happy writing the copy, shipping the landing page, and reading the analytics yourself
• Curiosity about hardware, manufacturing, or technical B2B products — you don't need to be an engineer, but you should enjoy learning the domain
• A self-starter who thrives with ambiguity, little structure, and a lot of ownership

Preferred

• Bonus: experience marketing to engineers, in manufacturing/industrial, or growing an early-stage B2B brand from scratch