Responsibilities

• Develop and implement a unified brand strategy across multiple brands and markets
• Ensure consistent positioning, messaging, and visual identity while preserving local brand strengths
• Elevate Stay'd into a recognizable and trusted umbrella brand
• Build and execute a full-funnel marketing strategy focused on direct booking growth and owner acquisition
• Develop scalable systems that drive predictable lead flow across all brands within Stay'd
• Establish CAC, LTV, and ROI benchmarks across channels and continuously optimize
• Oversee and optimize Google PPC, Meta ads, and retargeting strategies
• Scale campaigns profitably with a strong focus on conversion
• Lead internal and/or external media buying resources
• Build high-converting landing pages, funnels, and lead capture systems
• Optimize the full customer journey—from click to booking / signed owner
• Implement A/B testing frameworks to improve conversion rates
• Lead initiatives to reduce OTA reliance and increase direct booking share
• Improve website UX, booking flow, and conversion strategy
• Implement CRM, email, and remarketing strategies to maximize repeat bookings
• Build and scale systems for owner lead generation
• Execute targeted campaigns across digital, outbound, and offline channels
• Develop messaging that converts homeowners at a high rate
• Build and optimize email marketing, automations, and nurture sequences
• Implement segmentation strategies for both guests and homeowners
• Increase lifetime value through retention and re-engagement
• Develop long-term SEO strategy
• Build content, backlink, and local SEO systems to drive organic traffic
• Position Stay'd and its brands as category leaders
• Oversee direct mail campaigns and local marketing initiatives
• Integrate offline channels into broader funnel strategy
• Track attribution and performance across campaigns
• Build and lead a high-performing marketing organization across Paid Media, Content/SEO, Email/CRM, Creative
• Hire, mentor, and develop top talent
• Establish KPIs, reporting structures, and accountability
• Create a culture of ownership, speed, and continuous improvement

Requirements

• 7–10+ years of marketing experience, with senior leadership experience
• Proven track record of: Scaling paid media (PPC + Meta) profitably
• Building and optimizing funnels and conversion systems
• Driving direct bookings in hospitality, travel, or similar industries
• Generating qualified inbound leads (real estate / homeowner acquisition is a plus)
• Strong experience building and leading teams
• A true self-starter who takes ownership and drives initiatives forward without hand-holding
• Embodies core values: Solutions Oriented, Move Fast, No Ego
• Strategic thinker who can also execute when needed
• Deep understanding of performance marketing, attribution, and growth metrics
• Experience in vacation rentals, hospitality, real estate, or marketplaces is a strong plus

Preferred

• Experience in vacation rentals, hospitality, real estate, or marketplaces is a strong plus
• Real estate / homeowner acquisition experience is a plus